Yield more students by instilling confidence in them through communications.
How do you instill absolute confidence when there are no absolutes? This is the difficult task that enrollment leaders face during these unprecedented times. Strong, intentional messaging to prospective students and their families will be more critical than ever before if you want to minimize summer melt and yield the largest possible class for fall 2020.
During this two-hour virtual training, our expert instructors will walk you through key considerations for crafting effective yield messaging in the midst of uncertainty and give you the opportunity to discuss and critique example communications with your peers. Finally, you will have time to practice implementing what you have learned to craft your own messages during a scenario activity.
Who Should Attend
This program will be impactful for enrollment management leaders and their team members who are responsible for crafting messaging for prospective students and their families throughout the yield season.
In order to ensure a high-quality learning experience, we have intentionally designed this Virtual Training to have a limited number of total attendees. To ensure access from both paying participants and also from those who have an All-Inclusive membership, when the membership cap is reached, only paying participants can register after that point (while spaces are still available). If you have questions about whether this program is right for you, please contact us.
The Academic Impressions Virtual Workshop Experience
There is no one-size-fits-all when it comes to exploring responsive issues in higher education. Our virtual workshops provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. Depending on what you need to solve a specific challenge at your institution, you will have the chance to gain ideas, plans, refinements, or connections with those undergoing the same challenges as you. You will leave these sessions with practical solutions that you can take back to your team or task force.
What you will get:
- Learn from what your peers are doing across the nation
- Gather unique and creative approaches that you may not have thought about
- Validate and vet plans and priorities
- Contribute your ideas and help shape the conversation
- Get work done in a space that’s designed to help you reflect, be creative, and maintain focus on the issue
- Connect with subject matter experts who steer the conversation and add value
- Experience expert facilitation to ensure practical outcomes and takeaways
As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.
3:00 - 5:00 p.m. Eastern Time
During this two-hour virtual training, you will:
- Explore key considerations for crafting yield communications in uncertain times
- Critique and discuss example messages with your peers
- Work with your peers to practice crafting effective yield messages
W. Kent Barnds
Executive Vice President of External Relations, Augustana College
Since his arrival at Augustana in 2005, Kent has overseen the largest enrollment in the college’s history. He oversees the offices of admissions, financial assistance, and marketing and serves a critical role on the comprehensive retention committee. In the summer of 2012, he served as acting president while the current president was on sabbatical.
John Lehman, Ph.D.
Vice President for University Relations and Enrollment, Michigan Technological University
Since 1993, John has worked with a variety of institutions, leading public-facing outreach, recruitment, and access offices that work with students, parents, faculty, and corporate partners. He is published in the fields of enrollment, recruitment, marketing, precollege outreach, and career placement, and has presented at numerous national conferences on customer service within higher education.
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Questions About the Event?
Program Manager, Academic Impressions