Bruce became the 13th President of LDS Business College in Salt Lake City, Utah on April 17, 2017. Prior to his appointment as president, he served as Chief Academic Officer beginning in March 2016. During his tenure, he has implemented significant change in the college’s learning and teaching framework, resulting in increased student satisfaction and performance across a variety of academic disciplines. In addition, Bruce has fostered the creation of deep employer engagement relationships, providing graduates with improved employment opportunities.
Bruce began his academic career at Brigham Young University-Idaho in August 2002 as a member of the Business Management faculty. In July 2008 he accepted a position in Academic Administration, serving as the Associate Academic Vice President for Curriculum. In that role Bruce was responsible for overseeing the implementation of a new General Education curriculum, and pioneered efforts to create a new and innovative degree structure aimed at increasing student success and paths to graduation. He served in that role until June 2012 when he and his wife were called to preside over the Mexico Cuernavaca Mission for The Church of Jesus Christ of Latter-day Saints. Upon his return in June 2015, Bruce was appointed an associate dean for online programs at BYU-Idaho, serving there until his appointment at LDS Business College.
Prior to joining the BYU-Idaho faculty Bruce was a sales and marketing executive and management consultant for several firms in Silicon Valley, CA, including IBM, Hitachi America, and Logitech. He holds a BS in Business Administration from the University of Phoenix, an MBA from the Keller Graduate School of Management, and PhD in Instructional Design from Idaho State University. In May 2012 Bruce received the Kole-McGuffey Award from the College of Education at Idaho State University, recognizing him as the outstanding doctoral scholar for his research in creating significant online learning environments. In May 2019 he received the Idaho State University Graduate School Professional Achievement Award for doctoral graduates.
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