Articles

Retaining Online Students:
3 Expert Perspectives

by Sarah Seigle Peatman, Academic Impressions; Kristen Betts, Drexel University; Mark Parker, Norwich University; and Tom Porch, University of Maryland University College In the wake of recent declines in online program enrollment across many institutions, renewed attention to online student success and retention has become especially critical. We wanted to hear the best current thinking on improving […]

Responding to a Crisis: Lessons for
College Leaders

What can college and university leaders learn from military leaders about crisis preparedness? Find out from this panel of experts. Colleges and universities all too often face a series of challenges in responding actively and speedily to a crisis or emergency on or affecting the campus, but they needn’t reinvent the wheel: there are proven […]

Customer Service in Higher Education - Photo of Students Walking on Campus

What Does Customer Service in Higher Education Actually Look Like?

Customer service in higher education is still new and few are certain how to do it well. Here’s what our panel of experts have to say. by Sarah Seigle, Academic Impressions Providing good customer service to students has become an expectation in today’s higher education environment, yet customer service in higher education is still new […]

The Biggest Opportunities in Digital Marketing for Colleges and Universities

by Kristen Ingels and Jason Simon (SimpsonScarborough), and Sarah Seigle (Academic Impressions) As more marketing/communications offices at colleges and universities supplement traditional market research/brand benchmarking data with new digital marketing analytics, they are seeing opportunities to gather more powerful and actionable insights. It is a lot of data and can be overwhelming, but when overlayed and […]

SEM for Community Colleges: Practical Steps

by Sarah Seigle, Academic Impressions Recently, I had the chance to speak with Dr. Monique Perry, dean of enrollment services at York Technical College, who will also be facilitating our two-part, recorded webcast series Strategic Enrollment Management for Community Colleges, where she will help participants learn how to make the case for, plan, and implement a strategic enrollment management […]

Missed Opportunities: Why Private Universities Need to Partner with 2-Year Colleges to Create Better Transfer Pathways

by Sarah Seigle, Program Manager, Academic Impressions For many private institutions, community college transfer students represent a viable and untapped opportunity for increased enrollment and tuition revenue. While developing a webcast to share practical strategies for partnering with community colleges to improve student recruitment and student success, I had the opportunity to talk with Mary […]

Measure of Grace: A Different Approach to Tuition and Persistence

by Daniel Fusch and Sarah Seigle, Academic Impressions With their new “Measure of Grace” initiative, Grace College is working to keep their undergraduate degrees affordable and incentivize student persistence and completion. A few years ago, the college began offering the option to complete all of their bachelor’s degrees as three-year degrees. Now, with “Measure of […]

Sponsored Article: Practical Strategies for Segmenting Your Enrollment Marketing

SPONSORED ARTICLE This article is sponsored by the Campus Media Group. Our sponsored articles feature the expert advice or case studies of thought leaders at companies serving the higher-ed industry. If your company is engaged in research serving higher education or is helping institutions innovate to solve the pressing challenges of today and you would like […]

How One Registrar’s Office is Securing Buy-in to Streamline Transfer Credit Evaluation

by Sarah Seigle, Academic Impressions The transfer credit evaluation process is one that touches many different stakeholders. The registrar’s office is where the heart of the action happens, but the way credit is articulated has far-reaching implications for the admissions office, department chairs, and academic advisors as well. Because all of these entities have such […]

Spotlight on Innovation: How Indiana State University is Accelerating College Completion

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 24 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are […]