Measuring Academic Program Cost and Demand for Improved Resource Allocation

Measuring Academic Program Cost and Demand for Improved Resource Allocation

December 3 - 5, 2018 | New Orleans, LA

Learn how you can better inform your institution's approaches to academic program cost and demand analysis.

Gain the tools and skills you need to understand the financial contributions of your academic programs, and thus inform decisions across campus. During this 2-day training, you will learn the basis for building your own cost and demand model so you can better:

  • Understand the financial realities of current programs
  • Identify new opportunities based on your market
  • Calculate proforma and milestones on new academic programs
  • Effectively communicate information to a variety of audiences
  • Integrate technology tools to increase speed and service
  • Set success milestones and prioritize for action

With these data and calculations in-hand, you will be able to have more productive conversations about where and how best to allocate limited academic resources for core programs and new and innovative opportunities.

 

Active Learning: Bring Your Data and Your Laptop

There will be ample time for you to focus on the process of actually making cost and demand calculations and examine how you can use that data to inform and communicate strategic decisions.

To help us prepare for you and ensure the content meets your needs, you will be asked to complete the following upon registration:

  1. A survey so we can learn more about your specific questions and needs, and
  2. A template with your institutional data that will help you contextualize the concepts and working session activities.  
Optional Full-Day Workshop: Innovating New Business Models for Your Campus | December 3, 2018

Learn how to create and implement innovations that will strategically reshape your institution’s portfolio of business models, adding great value.  This full-day workshop will engage you in a dynamic planning exercise that you can replicate on your campus, bringing many voices and problem-solving teams to the table. Through case study examples, hands-on practice sessions and feedback from workshop faculty and peers, you will learn how business model innovation can be used to:

  • Generate new revenues and enhance financial sustainability
  • Simplify overly complex program portfolios, and
  • Introduce new learning delivery models
Optional Half-Day Workshop: A Budgeting Tool for Improved Academic Resource Management | December 5, 2018

This optional workshop following the main conference on Wednesday afternoon is facilitated by Bill Massy, author of the critically acclaimed book, Reengineering the University.  You will work with teams to simulate an analytical approach to budgeting using a beta tool in Excel.  This tool can improve the normally difficult and chaotic process of resource allocation by providing a new level of objectivity and analysis to support constructive budgeting discussions on your campus. Copies of the tool, with operating instructions and descriptive material, will be supplied for take-home use.

Get Everyone on the Same Page - Bring Your Team!

This training is designed for teams of academic program leaders, and the financial analysts, business officers, and institutional researchers who wish to support them in the early stages of building a cost model for new and existing programs.

Tiered pricing is available for teams - see registration row below for details.

 

CPE Credit Available

Recommended CPE Credits:

  • 24 for main conference + both workshops
  • 12.5 for main conference only
  • 7.5 for Dec 3. workshop
  • 3.5 for Dec 5. workshop

Program Field of Study: Specialized Knowledge and Applications

Delivery Method: Group-Live

Prerequisites: None

Program Level: Basic

Two Back to Back Events - Find the Right Level of Training for You

There are no prerequisites required for this program and you’ll get the most value from this program if you are just beginning your program cost and demand analysis.  If you are further along in the process, while this program may reinforce what you’ve already done and shed light on the process used at other universities, it may not be new information.  Consider attending Activity-Based Costing (ABC) for Academic Resource Management for more advanced levels of analysis.

If you have questions about these programs or which would best fit your needs, please reach out to Grace Royal to help determine which program is best for you.

Agenda

Monday, December 3, 2018

Full-Day Pre-Conference Workshop: Innovating New Business Models for Your Campus | 8:00 a.m. to 4:30 p.m.
Opening Remarks and Introductions: Innovation on Your Campus

You will share with your peers and our experts how innovation is currently being handled on your campus and/or some challenges associated with getting innovative ideas generated and brought to fruition.

 


 

Components of Innovation: Creating a Shared Language

How can you discuss innovation on your campus in a way that aligns campus leaders, students, faculty, and staff?  In this session, you will assess where your campus is in terms of an innovative mindset and look for potential obstacles for rethinking the current business model.

 


 

Business Models as Tools for Understanding, Improvement, and Innovation

The best way to understand business modeling tools and techniques is to walk through several substantially different examples and then complete a canvas worksheet from scratch. We will walk you through examples of completed canvases that will demonstrate uses as descriptive, diagnostic, optimization, and innovation tools. You will have time in small groups to practice what you’ve learned and get comments and feedback.

 


 

Using the Business Model Canvas: Scenarios in Higher Ed

We will explore the applications, uses, and real examples of the business model canvas, an innovative thinking tool.  You’ll learn the full range of this tool and the impact on your institution. Examples will include:

  • Financially struggling institutions
  • Developing new revenue streams
  • Simplifying complex portfolios
  • Exploring new learning delivery models
  • Developing innovation centers on campus

 


 

Business Models for Higher Education: Round 1

Moving onto actively building the model, you will have the opportunity to practice building business models in two rounds. With your peers, you will be guided through an interactive poster exercise to establish your institutional context and current situation in a compelling visual aid you can take back to campus. These will be presented to the full workshop for comment, discussion, and shared insight.

 


 

Business Models for Higher Education: Round 2

In round two, we will address and share the major areas within your institution that require innovation. Small teams will select a topic for innovation and extend their thinking from idea to business model.

 


 

Poster Session

During this final session of the day, you will share on your second round of the business model canvas.  As part of this process, you will also reflect on where you will be able to use this business model, apply this technique, and exchange ideas with your peers for overcoming challenges and taking action.

 


 

Wrap-up and Questions

 


 

Main Conference: Tuesday, December 4, 2018

8:00 a.m. to 5:30 p.m.

 

Opening Remarks and Introductions

 


 

How Institutions Analyze and Compare New and Existing Academic Programs

You will learn key strategies real institutions have used to conduct a full program cost and demand analysis, and most importantly, how to overcome some of the common challenges you have identified.    You will discover how they:

  • Identified financial realities and prosperity gap
  • Planned and coordinated their approach to meet financial realities
  • Engaged the academic community from the start
  • Designated champions and communicated through the entire process

 


 

Identifying Challenges in Program Cost Analysis

Through this interactive session, you will explore the questions that brought you to this event and identify your current challenges in program cost analysis.

 


 

Asking the Right Questions and Planning Your Approach

Upon completing our concept overview, we will take this hour to guide you through an exercise designed to support your own planning process, including research question design and ways to approach this data project successfully. Alongside your peers, you will focus on what questions you are trying to answer and clarify the problems you are trying to solve using a framework.

 


 

Strategies for Collecting Program Cost Data

How can you look ahead to ensure you have all the appropriate people involved to embark on your data collection project? And, how do you know where you need to go to access the data you will need?  Prior to the event, you will receive a data collection tool to help you map the appropriate cost data to areas of the institution. You’ll have an opportunity to share your results and create some action items around remaining data needed for your analysis.

 


Building a New or Existing Academic Program Cost Model

Bring your laptops and learn to build a cost model using your own data or the sample data provided. We will focus on various levels of calculations and methodology, and provide opportunities to discuss which method will be right for you.  We’ll include Excel template exercises to conduct:

  • New and existing program cost analysis
  • Contribution margin comparison
  • Faculty productivity

 


 

Balanced Scorecard for External Program Demand (Demonstration)

You will have an opportunity to preview a balanced scorecard approach using the latest technology. We will provide a hands-on experience where you can bring your own market demand questions and practice answering those questions using a trial subscription service. You will leave with resources and reports regarding market trends that you could use immediately for your own analysis.

 


 

Main Conference: Wednesday, December 5, 2018

8:00 a.m. to 12:00 p.m.

 

Effective Collection and Use of Essential Market Demand Data

We’ll use this time to dive into the data you will need to conduct a market demand analysis to build your business case for a new or existing academic program. You will learn:

  • The 4 components of a market demand analysis
  • The 5 key ingredients for better data
  • The best freely available resources to find the data
  • How to effectively use market data to inform new and existing programs

You will also have an opportunity to practice a sample analysis with your peers.

 


 

Discussion: What Are Your Current Approaches to Justifying External Demand

This exercise will allow you to tap into your current capacity to determine external demand for new and existing academic programs.  Through discussion guided by our instructors, you will identify your capacity to complete a full market demand analysis and identify areas you’d like to improve so we can build upon your existing knowledge.

 


 

Consulting Time: Opening the Door to Innovation

During this consulting time, you will have an opportunity to continue working on your own cost model and receive advice from our experts in small groups.  We will reserve part of this time for you to report out on your progress with your peers under the theme "opening the door to innovation."

 


 

Strategies for Reporting, Using and Communicating the Data

We’ll use this time to discuss the implications of the data and how to use it in decision making to support your institution through an iterative process.  You will learn how to frame reports with bias to action, how to identify strategies for addressing institutional roadblocks, and how to manage timelines and priorities.

 


 

Wrap-up and Final Q&A

 


 

Optional Half-Day Workshop: A Budgeting Tool for Improved Academic Resource Management | 1:00 to 4:00 p.m.

This optional workshop following the main conference on Wednesday afternoon is facilitated by Bill Massy, author of the critically acclaimed book, Reengineering the University.  You will work with teams to simulate an analytical approach to budgeting using a beta tool in Excel.  This tool can improve the normally difficult and chaotic process of resource allocation by providing a new level of objectivity and analysis to support constructive budgeting discussions on your campus. Copies of the tool, with operating instructions and descriptive material, will be supplied for take-home use.

December 3 - 5, 2018

New Orleans, LA

Conference Hotel:

Hyatt Regency New Orleans
601 Loyola Ave.
New Orleans, LA 70113
504.561.1234

Room Rate: $189 + tax
Room Block Dates: The nights of December 2, 3, and 4, 2018.
Rate Available Until: November 12, 2018.

Reserve Your Room: Please call 504.561.1234 and indicate that you are with the Academic Impressions group to receive the group rate. Please book early - rooms are limited and subject to availability.

Speakers

DavidAllen

David Allen

Associate Director of Budget and Resource Analysis
Virginia Commonwealth University

David leads a team in the development and implementation of a multi-year financial planning tool for senior leadership and the development and implementation of budget plans for the universities strategic initiatives.

Read David's full bio here.

MaryUpchurch

Mary Pahissa Upchurch

Senior Partner
Gray Associates

Mary leads Gray’s relationships with several of the firm’s largest education clients. Her work includes strategy development, program portfolio evaluation, new program selection, customer segment analysis, market and program analyses, brand value and offer optimization, and location selection.

Read Mary's full bio here.

RobBrodnick

Robert Brodnick

Co-Founder
Sierra Learning Solutions

Having worked in planning, strategy, research, and organizational change and development for over 25 years, Rob is an expert facilitator of human process and has notable experience with leadership groups, boards, planning bodies, and with strategic and creative solutions.

Read Robert's full bio here.

Leslie Brown

Leslie Brown

Director, Budget and Resource Analysis
Virginia Commonwealth University

Leslie has nearly 30 years of budget development experience across government, non-profit and higher-education and is now responsible for the oversight of the development, implementation and administration of VCU's $1.1B operating budget.

Read Leslie's full bio here.

JimHundrieser

Jim Hundrieser, Ph.D.

Associate Managing Principal
Association of Governing Boards Institutional Strategies

Jim has over 30 years of experience in higher ed and his consulting practice includes supporting institutions with strategic decision making around their academic portfolio through cost/benefit analysis.

Read Jim's full bio here.

LisaKopecky

Lisa Kopecky

Vice President Finance & Operations
Cape Cod Community College

Lisa brings over 25 years of education management experience, including strategic initiatives, planning and budgeting, analysis, academic operations, procurement, agreement oversight, facility planning, improvements and use, information security, and pay processing.

Read Lisa's full bio here.

BillMassy

Bill Massy

Consultant to Higher Education
Former CFO at Stanford

During Massy’s time at Stanford, he developed and pioneered financial planning and management tools that have become standard in the field.

Read Bill's full bio here.

DonNorris

Donald Norris

President
Strategic Initiatives, Inc.

Don has over 40 years of experience as a thought leader and expert practitioner in leading and navigating change, crafting and executing strategy, and improving performance and productivity. 

Read Don's full bio here.

Full-Day Workshop: Innovating New Business Models for Your Campus Only

$995 through Nov 16$1,095

Learn how to foster innovative thinking that will shape and sharpen your business model.

Conference Only

$1,495 through Nov 16$1,595

Gain the tools to determine the financial contribution of an academic program using direct costs.

Half-Day Workshop: A Budgeting Tool for Improved Academic Resource Management Only

$395 through Nov 16$495

Work with teams to simulate an analytical approach to budgeting using a beta tool in Excel.

Can't Attend? Buy the Conference Binder
$295

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

Grace Royal
Program Manager, Academic Impressions

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