Engaging Faculty to Improve Corporate Relations Webcast Recording



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Effectively engaging corporate partners can be challenging for academics. Differences in philosophy and work design lead to gaps in partner expectations. Understanding the mindset and goals of your corporate partners is key in creating more effective industry relationships for your institution.

Join us for an online training that demonstrates the 7 “industry approved” strategies to more effectively work with corporate research partners. Our expert instructor will provide practical tips for:

  • Unifying working processes
  • Adapting to corporate expectations
  • Developing partnership growth
  • Aligning future research paths

Who Should Attend

This online training will highlight the most important tasks for academic representatives when engaging in private corporation research partnerships. Faculty developers, corporate relations officers, and academic leadership will walk away with a clear outline of the best practices in building a lasting relationship with a corporate partner.

Learning Outcome

After participating in this online training, you will be able to develop faculty and academics on ten key behaviors required to improve corporate relations.


  • Definition and demonstration of practical strategies
  • 10 key behaviors for improving corporate relations
    • Aligning expectations
    • Making yourself a valuable member of the company team
    • Being responsive on their terms
    • Preparing to over-deliver
    • Cultivating company “champions”
    • Adapting your communications style
    • Expanding the company/university relationship
    • Explaining the value proposition
    • Accessing available resources
    • Keeping an eye to the future


Nancy K. Smith, Director, Corporate Relations Arizona, Tech Launch Arizona, The University of Arizona

Nancy Smith has served as a corporate executive, educator/trainer, economic developer, author, strategic planner, and most recently as Director of Corporate Relations at the University of Arizona.  At the UA, she established a formal program for industry engagement, expanding private sector investments in research and other programs and coordinating links between diverse University and Industry interests.  She developed a popular “How to Work with Industry” training course for faculty and has presented at a number of national conferences.

Prior to joining the University, Nancy contributed to the rapid growth of music industry electronics firms, as Vice President sales, marketing, strategic planning and/or general management for Roland Corporation and Kaman Corporation.  She then served as VP of Strategic Services and led the development of the “Economic Blueprint” for Tucson Regional Economic Opportunities in Tucson.  Smith also developed and implemented product launch strategies for early stage technology companies, served as a mentor in the McGuire Entrepreneurship Program at the UA, and was a course developer and trainer for the American Management Association, who published her course, “Selling to Senior Executives”.


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