Campaign Communications: Clearly Communicating Objectives and Impact Digital Recording


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SKU: 0117-campaign-comm-on-demand Category:

Product Description

Do your campaign communications need to be updated? Learn how you can better communicate campaign objectives and impact of donor support during a campaign. Whether you are looking for communications advice regarding an upcoming campaign or simply looking for new ideas to refresh your current campaign, this webcast will help you generate aesthetically inspiring and donor-centric campaign communications.

During this event, you will see numerous examples of communication pieces used throughout campaigns at several institutions.

Who Should Attend

This webcast is perfect for advancement and marketing professionals charged with developing campaign materials that refocus their narrative and communicate impact to inspire continued giving. This may include:

  • Advancement leaders
  • Communications specialists
  • Development officers

Learning outcome

After participating in this online training, you will be able to better highlight campaign objectives and demonstrate the impact of private support in the context of a comprehensive campaign.  


  • Campaigns: Enhanced Donor Communications
    • Campaign ASU 2020 discussion points
      • The importance of private support
      • Why donors are important to the institutional future
      • How all gifts make a difference
      • Communicating the importance of an endowment
  • Objectives-Based Communications
    • The six objectives for Campaign ASU 2020 
    • The three objectives for Wake Will: The Campaign for Wake Forest 
  • Demonstrating the Importance of Private Support
    • Highlighting the most dynamic and urgent priorities
      • Identifying focal points
      • Leveraging social media
  • Demonstrating Campaign Impact
    • Creating a powerful narrative with pivotal moments
  • Improving Cross Campus Alliances
  • Working with Consultants


Debbie Williams, Vice President of Marketing and Communications, Arizona State University

As vice president of communications, Debbie Williams leads a team whose work provides fundraisers and the foundation with communication strategy; editorial and creative services; digital engagement; and video production as tools to meet fundraising goals. Williams was previously an integral part of Penn State’s communications efforts, where she served as editor of The Penn Stater magazine—a full-color, bi-monthly publication distributed to the largest alumni association in the United States. She was later tapped to direct campaign communications for the university’s Grand Destiny Campaign, a billion-dollar fundraising effort that surpassed its original $1 billion goal by more than $400 million.