Date: January 19, 2017

Connecting Market Research to Strategy in Higher Ed Digital Recording


SKU: 0117-mktg-strategy1-on-demand Category:

Product Description

Learn how you can more effectively turn market research and digital analytics into meaningful marketing strategy at your institution. This webcast series is designed specifically for central marketing and communications units in higher education to help them make more data-driven decisions when connecting market research with strategy.

This training is comprised of two webcast sessions; depending on your needs you may attend one or both events. Save $50 when you attend both sessions.

Session One: Using Market Research to Inform Strategy – Thursday, January 19
Learn how you can use market research to inform strategic initiatives within your central marketing and communications unit. We will walk through how you can conduct and guide market research efforts for both small and large-scale marketing projects, from basic surveying of a specific audience to branding campaigns and program demand. You will leave with a better understanding of what techniques you should use based on your project type and goals, and how to interpret the results of the data you collect.

Session Two: Using Social and Digital Data to Inform Marketing Intelligence – Wednesday, January 25
Learn how data and analytics from your digital and social media platforms can inform your brand strategy and marketing initiatives. You will walk through topics including: media consumption preferences by generation, social listening, data analytics, behavioral targeting, digital advertising, and brand reputation management. You will hear specifics on how to dig deeper than surface-level Likes, Follows, Click-Throughs, and Retweets to gather insights that can inform your day-to-day decisions in a targeted and refined way.

Designed Specifically for Central Marketing Units

This series has been specifically designed for institutional marketing and communications professionals at multiple levels. Those who work in CENTRAL marketing units that serve several areas of the institution (as opposed to units who only serve the Advancement area or the Enrollment area, for instance) will benefit the most from this webcast.

Contact us for More Information

Contact Sarah Seigle, Program Manager at or 720-988-1216 if you’d like additional information about the program.

We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.