Learn how to strategically create, use, and promote video content in your recruitment marketing efforts.
Video has quickly become an essential recruitment marketing tool in higher education. However, with video now embedded into social media platforms like Facebook and Instagram (as well as more “traditional” options for video like Youtube), it can be difficult to know which channels to use to reach prospective students and exactly how to use them.
Join us for a webcast that will teach you how to integrate more video content into your recruitment marketing efforts with best practices for:
- Facebook – including Facebook live
- Instagram – including Instagram live and IGTV
- Youtube live
Throughout this online training, you will hear success stories and see examples of how our experts are using video in recruitment marketing at their own institutions.
Who Should Attend
This webcast has been designed for enrollment management, admissions, and marketing professionals who would like to:
- Increase their use of video (both live and on-demand) in recruitment marketing efforts; and
- Gain new ideas and inspiration from examples of what other institutions are doing.
During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to Facebook, Instagram, YouTube, and Snapchat:
- How much new content should I be creating?
- What kinds of videos are other institutions creating and sharing with prospective students?
- Which channels should be prioritized for both the creation and the sharing of video?
- What results have other institutions seen from using video in their recruitment marketing efforts?
Lindsay Nyquist, Director, Digital Communications and Adjunct Faculty, Fort Lewis College
Lindsay Nyquist has held continually evolving positions during her time at Fort Lewis College, a small liberal arts institution in Durango, Colorado. She now oversees the social media accounts and video production at the institution, working closely with the Office of Admission and other staff who work in advancement, marketing and communications, and public relations.
Read Lindsay’s full bio here.
Sonja Likness, Director, Social Media and Content Strategy, Duke University
Sonja takes care of university-wide social media consultations and strategy, content development and distribution, analytics reporting, and strategy in the Office of News & Communications at Duke University. She joined Duke in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning.
Questions About the Event? Email this event’s Program Manager, Kate Poisson.
For the live webcast, login instructions for the webcast will be sent twice via email – in the registration confirmation email, and again the day before the webcast. Please whitelist firstname.lastname@example.org to ensure you receive these communications.
For webcast recordings, your recording is sent via email upon receipt of payment and within 10 business days following the live webcast. You will also be able to access your recording through your My Account section.