Learn how to create a cultivation strategy that includes smaller, more personalized donor events to engage some of your institution’s most avid supporters. Also known as “salon events”, these intimate events that often take place in donors’ homes, or other unique settings, are the ideal way to connect with donors strategically and develop the philanthropic relationships that matter most. Get details, tactics, and planning documents that you can use to ensure a successful donor cultivation experience.
“We have been talking about developing an event strategy for years – yet never knew exactly where to start. This webcast not only provided us with great information but also with resources to help us get started.”
Leigh Sjogren, Director of Advancement Events at Worcester Polytechnic Institute
“We actually didn’t have any idea the level of strategic planning that could be employed for salon events. This was a thoughtful presentation on creating these events from start to finish – and beyond. Thank you Kathy!”
Cynthia Mikimoto, Senior Prospect Management Analyst & Megan Simpson Gift and Records Specialist, California Institute of Technology
Included with your registration are a number of resources that will help you develop successful small donor cultivation events on your campus. You will receive:
- Event Strategy Sheet
- Host Overview and Expectations
- Planning Questionnaire
- Best Practices for a Successful Donor Engagement Experience
Who Should Attend
Advancement professionals involved with cultivating, soliciting, and stewarding top donors will learn how to effectively execute a small donor cultivation event.
- The Changing Landscape of Donor Cultivation
- What is a small donor cultivation event?
- Utilization of cultivation events
- Different types of cultivation events (Jeffersonian, etc.)
- Developing a strategy for small donor cultivation events
- Different models to fit your institution’s needs
- Identifying your donor segments
- Resourcing your events
- Roles of staff in cultivation events
- What this looks like in practice
Kathy Drucquer Duff, KDD Philanthropy
Kathy is an executive advancement officer with over twenty-three years of experience helping nonprofits and institutions transform the way they practice philanthropy. Kathy provides this prowess from her years of experience in higher education, where she created fundraising plans that have secured gifts of up to nine figures. The “grow your own” fundraiser model that Kathy developed is built on a structured talent management program that maximizes existing resources, inspires loyalty, and generates fundraising results. This approach has led to comprehensive programs in donor pipeline development, talent acquisition, new-hire onboarding, individualized retention, and in-house professional development.
Kathy’s experience includes serving as the Associate Vice Chancellor of University Development at University of California San Diego, the Vice President of Philanthropy for the Sharp HealthCare Foundation, and the Associate Vice President of University Relations and Development for San Diego State University. Kathy is a sought-after consultant and speaker for industry associations including CASE and ADRP, and speaks on a variety of fundraising trainings with Academic Impressions.