Date: March 27, 2014
Location: Denver, CO

Writing Right for the Web: Focusing on Student Recruitment


Are you getting the most out of your website and other communications to convert prospects to applicants?

SKU: 0314-web-writing-conf Category:

Product Description

Research repeatedly shows that your campus website is one of the most influential resources on a potential student’s application decision. Future students’ opinions of your institution improve when they connect to you easily and quickly online, but sustaining this connection throughout multiple touchpoints during the recruitment process requires careful coordination of style and content from desktop to mobile.

Join Bob Johnson in Denver to explore four web writing principles that will help prospective students connect with your institution:

  • Useful
  • Scannable
  • Concise
  • Engaging

While we will focus primarily on improving student recruitment through content on your website, we will also incorporate examples from both social media and recruitment email.


Communications or online marketing specialists, as well as admissions and enrollment staff who regularly use digital marketing to recruit traditional, graduate, or online students will learn and apply principles for web and email content that helps convert prospects to applicants. You will leave this conference with tips on how to achieve optimal user experiences across a range of devices.


This workshop will not only present writing and content presentation principles and techniques but will also give you significant time on-site to apply the principles to your own web content and receive immediate feedback from an expert in the field. This format is right for you if:

  • You desire a mix of presentation, discussion, and working time.
  • You can select and bring to the workshop specific web content from your institution that you want to improve.
  • You want to receive feedback on your own web content during the workshop both from Bob Johnson and from attendees.
  • You wish to learn what others are doing with web content on their own campuses.

To ensure maximum interactivity and personal attention, enrollment is limited. Take advantage of this unique opportunity while space is still available!

Shortly before the workshop, you will receive more information on what you need to bring.

Optional post-conference workshop

Pandas, Penguins, and Hummingbirds: Search Engine Optimization (SEO) in a New Google World

Pandas, Penguins, and Hummingbirds: Search Engine Optimization (SEO) in a New Google World Once your Web content simplifies the completion of top tasks, your charge is to gain even more site visitors and convert them to applicants. In this workshop, you will learn how to write to help search engines find your institution and academic programs.

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We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.