Advancement Events Strategy (March Conference)

  • 1-2 registrations: full price
  • 3-4 registrations: 15% off each conference registration
  • 5-7 registrations: 20% off each conference registration
  • 8 + registrations: 25% off each conference registration


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Creative events can provide a high return on investment and increase engagement for your alumni and donors. But, poorly executed—lacking strategy or performed solely out of tradition—events can simply be a drain on resources.

Join us to develop a cohesive strategy for your alumni and donor events, including a framework for vetting future events, performing proper follow-up with attendees, and ensuring that one of your largest budget items is working towards your goals. We will cover ideas and best practices for large-scale events such as galas, homecomings, and reunions, as well as smaller ones like salon events and career-oriented alumni programming.

Note: This conference will not cover event planning basics, but is instead focused on higher-level strategy.

Leave with an Action Plan

After walking through critical development and execution strategy, you will have working time to tackle one of your own events. You will leave this working session with an action plan for improving this event and have the opportunity to receive feedback from our experts and your peers.

Who Should Attend

Advancement, alumni relations, and institution-wide professionals who produce or help develop events for alumni relations and/or advancement shops will benefit from this conference.


Matthew Helmer, Executive Director, CSU Events & Community Engagement, Colorado State University

Jennifer Richwine, Executive Director of the Washington, D.C. Office, Wake Forest University