Yield rates are steadily decreasing across the country: fewer students are submitting applications to more institutions than ever before, making it more difficult to predict which admitted students will actually matriculate. Falling behind yield targets can have severe implications for meeting your enrollment goals and, consequently, on the net tuition revenue of the institution.
As this trend continues to prevail, institutions are putting an increased focus on strengthening yield strategies to effectively move students through the enrollment funnel and meet admissions goals. Enrollment and admissions teams must think outside the box to find new ways to engage prospective students using a blend of events, communications, and strategies.
Join us for this interactive and hands-on course to learn how to improve and operationalize your institution’s yield strategy through a number of strategic and tactical touchpoints:
- Map out enrollment goals and identify how yield fits into your institution’s bigger picture
- Use data and lead scoring to inform yield tactics
- Strategize how to educate and mobilize campus partners
- Explore specific tactics to boost your yield rate (e.g., video, social media, texting, email, personalization, etc.)
You will return to your campus with new ideas, as well as a list of stakeholders to connect with and engage in order to steward more students towards matriculation.
Who Should Attend
This program is designed for those professionals working within admissions and enrollment marketing who want to elevate their institution’s yield strategy through a blend of strategic and tactical considerations.
Benjamin Hagan, Assistant Director for Recruitment Services, Oklahoma State University
Jens Larson, Interim Associate Vice President for Enrollment Management, Eastern Washington University
Amy Tiberio, Associate Vice President for Enrollment Management and Marketing, Roger Williams University