Churning donors each year not only makes your job harder, but also shrinks your pool of available donors. Learn how you can better understand donors’ behavior and tailor your approach to retain more of them in the beginning of the pipeline. You will leave this example-based training with new insights on:
- How data can help you develop an understanding of donor behavior
- What strategies you can employ to increase your donor retention rate
- Why shifting your culture from just dollars raised and alumni participation towards retention can lead to long-term success
Resources to Help You Get Started
Your registration gets you access to two templates that will help you take a more holistic view of donor retention at your institution. You will receive a sample donor communications calendar to help you gain a better sense of all your donor touchpoints throughout the year. You will also receive an downloadable analysis worksheet to help you gain a clearer picture of your current donor retention efforts.
Who Should Attend
Fundraising professionals focused on bolstering their donor retention rates, particularly those in annual giving, will benefit from this training.