Hear how one institution increased participation by 39% in one year for their faculty and staff giving program.
A strong faculty and staff giving program demonstrates to external donors that your institution’s employees model the giving behavior they should emulate. However, most institutions struggle with communicating the value of the institution as a philanthropic cause. Despite this, Merrimack College was able to gain buy-in from faculty and staff, identify and educate appropriate ambassadors, and successfully carry out their efforts across campus by leveraging a strategic approach. Learn how to create a similar movement on your campus that engages your faculty and staff in philanthropy and demonstrates the impact of their gifts.
Join us for this case study-based webcast, where our faculty will demonstrate how their campaign approach increased their faculty participation rate from 20% to 59% in the span of only one year. This webcast will cover the lifecycle of their campaign.
Who Should Attend
Annual giving and other advancement professionals charged with managing a faculty and staff giving effort will learn how to rethink their campaign strategy to grow participation.
This case study-based webcast our expert speaker from Merrimack College will go through the steps they took for a successful faculty and staff giving campaign, including:
- Benchmark and set goals for participation
- Identify influential ambassadors
- Onboard ambassadors
- Educate faculty and staff
- Track gifts
- Steward faculty and staff donors
Development and Campaign Manager, Office of Development and Alumni Relations, Merrimack College
In her current role, Tori manages initiatives for the Together for Good Campaign with a goal of raising $50 million, the largest fundraising effort in the institution’s history. She directly supports the frontline fundraising team by managing funding and naming opportunities and executing projects to engage and solicit major gift prospects and donors.
Click here to read Victoria’s full bio.
Questions About the Event? Email this event’s Program Manager, Whitney Egstad.
What’s included in your purchase?
- Live webcast session – a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
- Webcast recording – a recording of our live session that you can access anywhere, anytime.
For more details about this product, please visit our Product FAQs.