Refocus Your Annual Giving Strategy: Find Opportunities in a Crisis

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Now is the time to adjust your annual giving strategy in light of COVID-19.

Coronavirus has thrown the best laid plans out of the window, and teams have rapidly adapted to whatever they can in the past few weeks. As we start to emerge from “emergency mode,” we must begin to understand all the ways COVID-19 has been a disruptor to annual giving, and the things we have the opportunity to adjust moving forward.

Join us online as our expert instructor walks us through early lessons learned from our response to the pandemic and gives suggestions about how to refocus your efforts in the coming months.

 

Who Should Attend

Anyone working on annual giving strategy, centrally or decentrally, who is looking to understand how to best move forward amid the pandemic will benefit from this webcast.

 

Agenda

  • Revisiting Your Strategy
    • Where should your focus be now and going forward
      • Retention
      • Reactivation
      • Acquisition
      • Recurring donors
  • Refocusing for the Rest of the Year
    • Mapping out your solicitation schedule
    • Communications/Messaging goals for Annual Giving

 

Instructor

Brian Daugherty

Senior Vice President & Chief Philanthropy Officer, San Diego Humane Society

With more than twenty years of experience in development with a focus on annual giving and major gifts, Brian has worked for a variety of organizations in the nonprofit arena, including the Baltimore Symphony Orchestra, the Maryland Zoo in Baltimore, the University of Baltimore, the University of California, San Diego San Diego State University and the University of San Diego. His experience includes extensive work on telemarketing campaigns, direct mail, board management, volunteer solicitations, e-philanthropy, and personal solicitations. Read Brian's full bio.

 

Questions About the Event? Email this event's Program Manager, Christine Murphy.

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Individual Webcast


1 Year 10-User Membership

Unlimited Access for 10 People


1 Year 25-User Membership

Unlimited Access for 25 People


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  1. Live webcast session - a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
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