Building a Faculty and Staff Giving Campaign

Last updated February 17, 2020

Building a Faculty and Staff Giving Campaign

Last updated February 17, 2020

Learn how to significantly increase your faculty and staff giving rates by crafting a successful campaign.

Overview

Enthusiastic partners can help you persuade faculty and staff of the value of philanthropic giving. Merrimack College was able to use giving ambassadors in a targeted campaign to increase their faculty participation rate from 20% to 59% in just one year. By recruiting the right leader to kick start the program, and by onboarding and supporting the right ambassadors, you can grow interest and convey authenticity to your institution’s ask.

Join us online to learn how to create a similar movement on your campus that engages your faculty and staff in philanthropy and demonstrates the impact of their gifts.

What You Will Get

As part of your registration, you will receive a Campaign Ambassador Toolkit from Merrimack College that offers sample emails, meeting agendas, tracking tools, and campaign FAQs.

Who should attend?

In this case study-based webcast, Tori Landry from Merrimack College will show you how their team built a successful faculty and staff giving campaign, including how to:

  • Benchmark and set goals for participation
  • Identify influential ambassadors
  • Onboard ambassadors
  • Educate faculty and staff
  • Track gifts
  • Steward faculty and staff donors

Agenda

In this case study-based webcast, Tori Landry from Merrimack College will show you how their team built a successful faculty and staff giving campaign, including how to:

  • Benchmark and set goals for participation
  • Identify influential ambassadors
  • Onboard ambassadors
  • Educate faculty and staff
  • Track gifts
  • Steward faculty and staff donors

In this case study-based webcast, Tori Landry from Merrimack College will show you how their team built a successful faculty and staff giving campaign, including how to:

  • Benchmark and set goals for participation
  • Identify influential ambassadors
  • Onboard ambassadors
  • Educate faculty and staff
  • Track gifts
  • Steward faculty and staff donors