Research shows that potential students are using their mobile and tablet devices in college research and interaction more than ever. Higher-ed institutions can take advantage of this opportunity by developing a website that is responsive to mobile devices. While seemingly difficult to do with limited resources, it may require less time and money than you think.
Join us for an online training to learn proven approaches for planning and prioritizing mobile web design that engages potential students. Our expert instructor will teach you how you can attract more potential students by creating an adaptable and mobile-friendly design framework for your institution’s website. Even if you have a small staff or budget and a variety of departmental websites, you will leave with key takeaways for improving your website.
NOTE: This online training will not cover the technical aspects of mobile web design.
Who Should Attend
Campus marketing, communication, admissions, and web directors will benefit from this strategic look at how to lay the building blocks to prepare for, execute, or modify a mobile accessible design for institutional websites. Web designers and developers will also gain a more comprehensive knowledge for the process of adapting current mobile design.
Learning Outcome
After participating in this online training, you will be able to apply efficient web development strategies to support marketing and admissions goals on multiple mobile devices.
Agenda
- Audience needs and expectations: Now and into the future
- Identifying the web design tools
- Developing strategies to meet your goals:
- Reaching potential students
- Developing admissions functionality
- Measurement and analytics
- Prioritizing staff and resources
- Making the pitch for funding
Instructor
Brett Pollak, Director, Campus Web Office (CWO), University of California, San Diego
Brett Pollak provides leadership to the UC San Diego campus for Web related strategies, including web development, maintenance, and management. UC San Diego is amongst the early adopters who began using responsive design on higher-education websites. He has presented on responsive design topics at the HighEdWeb and EduWeb conferences. Brett has also published articles online through The Journal of Higher Education Web Professionals and Eduniverse.