Prior-Prior Year: Preparing Your Institution Webcast Recording



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Participate in an in-depth discussion about how you and your peers are planning for the many changes that Prior-Prior Year (PPY) will bring to campuses. You will come away from this event better able to benchmark your institutional preparedness against that of other colleges and universities. You will also learn specifics about what our facilitators are doing and thinking about to prepare for PPY at their own institutions, and how you can apply that to your own context.

Participate in a PPY Discussion with Your Peers

During this webcast you will be asked to share your institution’s current thinking about PPY in the following four areas:

  • Dates and deadlines
  • Financial aid communication
  • Staffing and workflows
  • Recruitment and yield

We understand that some of the information shared during this webinar is sensitive. As such, you will be given the option to log into this webcast anonymously.

Who Should Attend

This webcast will benefit Financial Aid and Enrollment Management leaders who wish to hear about how other institutions are currently preparing for Prior-Prior Year.

Learning Outcome

After participating in this program, you will be better able to gauge your own institutional preparedness for Prior-Prior Year.


Throughout the course of our 75-minute program, our presenters will be both sharing information from their own institutions and facilitating a group discussion surrounding the following topics:

Shifting Deadlines and Dates

How are other institutions adjusting their dates and deadlines for:

  • Tuition setting?
  • FAFSA deadlines?
  • Financial aid awarding?
  • Admissions applications?
  • Admissions decisions?

Communication Plan

How are other institutions planning to communicate with the following entities about these changes:

  • Prospective parents and families?
  • Prospective students?
  • Cross-campus partners who will also be impacted by PPY?
  • High school guidance counselors?

Financial Aid Staffing and Workflows

In response to the changes that PPY will bring, are other institutions planning to:

  • Change their award notification letters? If so, how?
  • Ramp up communications/awareness campaigns about the IRS data retrieval tool? The net price calculator? If so, how?
  • Increase or change communications regarding the financial aid appeals process?
  • Hire additional financial aid staff for increased capacity?

Recruitment and Yield

What tactics are other institutions considering to:

  • Strengthen yield communication during the extended yield time frame that PPY will bring?
  • Adjust the timing/nature of campus visit events to maximize impact?
  • Extend the recruitment pipeline even further to high school juniors?


W. Kent Barnds, Executive Vice President, External Relations, Augustana College

Since his arrival at Augustana in 2005, Kent has overseen the most successful enrollment in the college’s history and the two largest entering classes, with significant increases in both academic quality and student diversity. He oversees the offices of admissions, financial assistance, communication and marketing and Web services. As a consultant for higher education admissions offices, he lectures on a wide variety of higher education topics ranging from college admissions interviews and essays to the value of a four year degree from a private college.

Brent Shock, Assistant Vice President for Enrollment Management and Director of Student Financial Services, Miami University–Ohio

As Assistant Vice President for Enrollment Management and Director of Student Financial Services, Brent Shock provides leadership to the offices of Student Financial Assistance and the Bursar. In addition to ensuring compliance with the awarding of federal, state, and University aid programs, he works closely with EMSS senior leadership to ensure that enrollment and student persistence goals for the University are met.

Shock began his career in Miami’s financial aid office in 1992 and served as counselor, assistant director for student employment, and associate and senior associate director of systems prior to becoming director in 2011.


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