Gain the essential fundraising skills of making a compelling ask and closing a solicitation. You will learn how to frame your ask in a way that compels your donor to jump into action and support your institution. Focused exclusively on the intricacies of making an effective ask, this webcast will cover:
- How to use the cultivation process to naturally build to the ask
- The pros and cons of using a proposal or white paper during your solicitation process
- Creating a conducive environment for a successful ask
- Scripting and role-playing to move the process forward
Who Should Attend
All stakeholders responsible for soliciting fundraising prospects—including major gift officers, annual fund leadership giving officers, academic leaders, board members, and volunteers—will learn effective techniques in using purposeful cultivation, relevant stakeholders, scripting, and closing options to streamline the art of the ask.