Engage grateful patients more effectively by deepening your relationships with medical faculty.
Faculty and development professionals must share a commitment to philanthropy in order for a grateful patient fundraising (GPFR) program to be successful. Building trust, respect, and rapport is best accomplished through a strategic process that involves educating and training medical faculty partners. When your medical faculty understands the “why,” the “how,” and the “what” of your GPFR program, it is often much easier to engage grateful patients and successfully close gifts.
This training will discuss the essential elements of a training guide that development professionals should consider in their initial meetings with faculty as they begin a partnership in GPFR.
Join us in this useful online training to deepen your capability as a gift officer in academic medicine and learn ways to successfully achieve buy-in from your medical faculty partners.
Who Should Attend
This webcast is for gift officers who work in academic medicine fundraising and rely upon successful partnerships with medical faculty to solicit and close philanthropic gifts.
11:00 a.m. - 12:00 p.m. Eastern
Our expert instructor will discuss the topics you may want to incorporate into a training guide to be reviewed in your introductory meetings with faculty:
Learn how to explain the impact of philanthropic giving by grateful patients. This includes what motivates patients to give, the types of academic medicine priorities that can be supported by philanthropy, and why funding is critical to your institution’s mission.
Clear communication between faculty and the gift officer is essential to success. Learn the information a gift officer needs from a faculty member, what faculty should look for in potential patient-donors, and how faculty can work with their gift officers to make referrals and introductions to patients.
Knowing what types of gifts constitute philanthropy, including what policies and procedures dictate those gifts, is key to forging a meaningful relationship with faculty. In addition, learn what details and other considerations will need to be discussed as the gift officer-faculty relationship is established.
Heather S. Culp, JD
Executive Director of Development, The Fund for Johns Hopkins Medicine, Johns Hopkins University
Heather leads the fundraising team for the Department of Neurology and Brain Sciences at Johns Hopkins Medicine. As a senior member of the development and alumni relations team, she works closely with the Chair of the Department, overseeing all aspects of fundraising including annual, major and principal gifts, stewardship, communications, event planning and alumni relations. At Johns Hopkins, Heather and her team have raised more than $275M for education, research, and patient care. She attributes the team’s success to their commitment to building relationships with donors, always centered on trust and compassion.
What You Get
Get the live webcast and the recording for one price.
Get access to live webcast including Q&A.
Receive permanent and unlimited access to recording.
Download speaker slides and supplemental materials.