Strategizing for Social Media in Advancement Webcast Recording

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Developing a strategic social media effort in advancement can be a challenge, especially for institutions with limited staffing capabilities. Learn how to apply 7 key lessons uncovered from a social media survey of 100+ institutions to ensure a successful social media strategy for your own shop. Throughout the training, we will examine case studies and examples to better understand the elements of successful posts and develop a strategy that you can follow.

Who Should Attend

Those working on social media efforts in advancement or alumni relations, or those working in central marketing/communications offices with advancement or alumni relations clients or responsibilities are encouraged to attend.

Learning Outcome

After participating in this online training, you will be able to apply key findings from social media research to strategize your efforts in advancement and alumni relations.

Agenda

  • Key Findings From 2016 Survey
    • Importance of coordinated effort, investing
      • Staffing
      • Paid options
    • Frequency of posting
    • Leadership on social platforms
  • Understanding Posts by Tone & Topic:
    • Lessons learned and best practices on tone of posts
    • Examples of success in different tones:
      • Celebratory, fun, informative, inspirational, nostalgic, persuasive, reminder, somber, and descriptive
    • Differentiating content by topic:
      • Events, campus, athletics, alumni, and rankings
    • Examples of success utilizing discussing different topics
  • Metrics and Takeaways

Instructor

Tim Ponisciak, Graduate Alumni Relations Program Director, University of Notre Dame

Tim led young alumni and student fundraising initiatives at Notre Dame for three years with a focus on educating young alumni on the importance of giving and increasing the young alumni giving participation rate. He directed the university’s five- and ten-year reunion giving programs, the William Corby Society—ND’s giving society for young alumni—and he oversaw the efforts of various alumni volunteer groups. He worked with students on the senior class gift program as well as on other undergraduate fundraising campaigns.

Tim currently serves as the director of graduate alumni relations for Notre Dame’s Mendoza College of Business. Tim works to keep the college’s graduate alumni connected to the university through online communications, campus and regional events, and volunteer activities with the college’s various degree programs.

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