Increasing Faculty Engagement in Advancement (Webcast Recording)

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The right faculty member can make the most impact with alumni and donors by passionately explaining their work, a project, or research. Faculty can make the most ideal partners for advancement staff, but many are skeptical about fundraising or the time commitment required.

Join us for a webcast that will showcase a variety of communication strategies that you can employ to help faculty feel more engaged in the philanthropic process without overwhelming them.

Who Should Attend

This webcast is designed for advancement professionals looking to partner more successfully and gain buy-in with faculty to achieve advancement goals.


    1. Overcoming Faculty Skepticism

We’ll cover several venues (i.e., faculty assemblies or focus groups) through which you can share your messages with faculty and gather their input.  We’ll offer sample talking points, meeting agendas, and other tools to help you be more transparent about the work of advancement and how faculty partnerships prove mutually beneficial to students.

    1. Cultivating Faculty Involvement

We’ll talk through understanding the nuance of the academic calendar, ways to set expectations around time commitment, and additional strategies to uncover more positive faculty responses.


Angela Erickson

Director, Alumni and Parent Engagement
Gustavus Adolphus College

Angela has been passionately committed to higher education in the liberal arts tradition throughout her career.  She began as a faculty member, educating and mentoring students for over 13 years at several institutions including San Diego State University (CA) and the College of St. Benedict/St. John’s University (MN). Her passion for the liberal arts, coupled with her strong commitment to student success and serving as an agent for change in higher education, led her to pursue a second advanced degree in administration, with the long-term goal of transitioning into full-time administrative leadership. After years in the classroom and in hybrid faculty/administrative roles, she was presented with the opportunity to serve her alma mater, Gustavus Adolphus College, in the Office of Admission. During her time in enrollment management, she explored more deeply the highly competitive nature of student recruitment and fortified collaborative efforts between faculty and admission personnel. Armed with a newfound appreciation for the challenges inherent in supporting the mission-central work of the institution, she transitioned to the Office of Alumni and Parent Engagement where she currently serves as director. Angela’s mosaic of experience in higher education inspires her work daily as she critically assesses the status quo, employs data-driven decision making to fuel innovation, and explores opportunities to foster mutually beneficial partnerships with both internal and external constituents.