Social media can be an especially effective tool in engaging alumni, but many struggle to use social platforms in a compelling way. Join us for this webcast where our expert instructor will highlight the importance of tactics such as segmentation and social reasoning. You will gain a better understanding of the platforms your alumni are using, current statistics around social media usage, and what ideas you can implement for engaging your specific donor population. We will work through creative practices for social media engagement during these unprecedented times, covering platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. We will also touch on emerging platforms like TikTok and other popular platforms.