Inspiring Confidence Through Yield Communications (Virtual Workshop Recording)



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Yield more students by instilling confidence in them through communications.



How do you instill absolute confidence when there are no absolutes? This is the difficult task that enrollment leaders face during these unprecedented times. Strong, intentional messaging to prospective students and their families will be more critical than ever before if you want to minimize summer melt and yield the largest possible class for fall 2020.

During this two-hour virtual training, our expert instructors will walk you through key considerations for crafting effective yield messaging in the midst of uncertainty and give you the opportunity to discuss and critique example communications with your peers. Finally, you will have time to practice implementing what you have learned to craft your own messages during a scenario activity.


Who Should Attend

This program will be impactful for enrollment management leaders and their team members who are responsible for crafting messaging for prospective students and their families throughout the yield season.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


Thursday, June 18

3:00 - 5:00 p.m. Eastern Time

During this two-hour virtual training, you will:

  • Explore key considerations for crafting yield communications in uncertain times
  • Critique and discuss example messages with your peers
  • Work with your peers to practice crafting effective yield messages


portrait of W Kent Barnds

W. Kent Barnds

Executive Vice President of External Relations, Augustana College

Since his arrival at Augustana in 2005, Kent has overseen the largest enrollment in the college’s history. He oversees the offices of admissions, financial assistance, and marketing and serves a critical role on the comprehensive retention committee. In the summer of 2012, he served as acting president while the current president was on sabbatical.

Read Speaker's Full Bio.

Portrait of John Lehman

John Lehman, Ph.D.

Vice President for University Relations and Enrollment, Michigan Technological University

Since 1993, John has worked with a variety of institutions, leading public-facing outreach, recruitment, and access offices that work with students, parents, faculty, and corporate partners. He is published in the fields of enrollment, recruitment, marketing, precollege outreach, and career placement, and has presented at numerous national conferences on customer service within higher education..

Read Speaker's Full Bio.


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