Prioritizing email in your annual giving effort is an elusive concept for many institutions. You know that email is a key strategy for unlocking donors who prefer to give online, but you may remain trigger shy and lack an understanding of how to fully integrate it with your other efforts, particularly more traditional ones.
Learn how to develop an email communication plan for your annual giving program that is both distinct from and complementary to your direct mail and digital media efforts. During this training you will hear how one institution:
- Tailored their message for email
- Developed short-term campaigns to create a sense of urgency
- Integrated email with their other communications
Who Should Attend
This online training is ideal for annual giving professionals and those working with advancement marketing and communications. Each audience member will leave with ideas to transform the way they view email and digital communications in annual giving.