Writing Workshop for Advancement Professionals

Last updated April 22, 2019

Course Length

1h 45m

Last Updated

April 22, 2019

retro typewriter on a wooden surface

Writing Workshop for Advancement Professionals

Last updated April 22, 2019

Table of Contents

Introduction
7:41 CLosed lock icon
The Four Pillars of Donor Communications
9:02 CLosed lock icon
Pillar 1 - Gratitude
5:28 CLosed lock icon
Pillar 2 - Impact
2:41 CLosed lock icon
Pillar 3 - Information
2:23 CLosed lock icon
Pillar 4 - Persuasion
6:44 CLosed lock icon
Takeaways & Group Activity
18:55 CLosed lock icon
Remaining Agile
4:54 CLosed lock icon
The 7 Virtues of Good Advancement Writing - Part 1
9:12 CLosed lock icon
The 7 Virtues of Good Advancement Writing - Part 2
27:06 CLosed lock icon
Off the Page
11:11 CLosed lock icon

Communicate more effectively with your donors.

Overview

This online training is designed as an interactive workshop to enhance your advancement writing skills. We will cover a wide variety of advancement communications from solicitations to stewardship, including daily correspondence with alumni and donors, both digital and handwritten.

In this two-day webcast series, both sessions will cover the six keys to effective writing and how they tie into the four pillars of donor communications. During the two 1-hr webcasts, you will have time to apply these skills to examples from your own shop.

Who should attend?

This webcast is designed for frontline fundraisers, alumni relations professionals, gift officers, and anyone who communicates directly with donors. This program is not designed for full-time copywriters.

This webcast is designed for frontline fundraisers, alumni relations professionals, gift officers, and anyone who communicates directly with donors. This program is not designed for full-time copywriters.

Agenda

This two-part webcast is a Learn & Work-style program where you will start to apply the concepts you learn directly to your current communications by writing and workshopping samples.

Part 1  |  July 8

  • The Four Pillars of Donor Communications
  • Pillar 1: Information
  • Pillar 2: Persuasion
  • Pillar 3: Gratitude
  • Pillar 4: Impact

Part 2  |  July 9

  • Remaining Agile
  • Fundamentals of Advancement Writing

Additional Resources

As a part of your registration, you will receive the following resources:

  • Writing exercises to use both during the webcast and throughout the year as training opportunities with your shop
  • A writing manual that you can use as an ongoing resource

Tagged In

Alumni Relations Annual Giving Corporate & Foundation Relations Donor Relations Major & Planned Giving Marketing & Communications

$795

 

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Portrait of Lynne Wester

Lynne Wester

Donor Relations Guru

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Mary Solomons

Executive Director of Development Albany College of Pharmacy and Health Sciences

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