Driving New Revenue on Your Campus: A Brainstorming Session for Higher Ed Leaders (Virtual Workshop Recording)



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Think beyond cuts and identify new revenue streams to offset shortfalls.



Due to the pandemic, you’re likely confronting a budget shortfall this summer and have been considering cuts and furloughs, but are you also pursuing new streams of revenue? Join this two-hour virtual session to hear and generate ideas for developing new products, like face masks, ventilators, and using equipment already available on campus. You will also learn novel ways you can use your facilities, such as using recreation centers for open classroom space or leasing student residences to hospitals. You will find new ways of connecting students, staff, and faculty to corporate partners, local schools, and non-profits.


Who Should Attend

Higher education leaders who are pursuing new partnerships or revenue streams will benefit from this session. Professionals such as executive leaders, CFOs, deans, directors from corporate and foundation relations, development officers, building services staff, and representatives of centers for innovation and entrepreneurship will find this training valuable.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


July 9, 2020

2:00 - 4:00 p.m. Eastern Time


During this online training, we will cover the following considerations:


1. Opportunity Analysis Overview

The speakers will briefly introduce themselves, then unpack the following question:
How can you drive new revenue this year at your institution, considering the following avenues:

  • New uses of personnel
  • Using department spaces differently
  • Developing external partnerships
  • Producing new products



2. Opportunity Generation Sessions

You will break into small groups and brainstorm ideas for each of the four categories of new revenue with the help of our speakers. Afterward, you will reconvene and share the ideas that came up in each group.



3. Conclusions and Next Steps

The speakers will highlight some of the best ideas that have surfaced and discuss next steps for implementing them on your campus.


Portrait of of Robert M

Robert Manasier

Entrepreneur-in-Residence/New Venture Manager – Innovate 518

Robert Manasier is a serial entrepreneur and brand builder, with experience in over 130 international startups and over 400 products/services commercialized, 1000s of acceleration/commercialization campaigns, as the CEO of In Focus Brands (a branded go-to-market acceleration firm).

Read Speaker's Full Bio.

Garret Westlake

Garret Westlake

Executive Director of the da Vinci Center, Virginia Commonwealth University

Dr. Garret Westlake is heading the transformation of VCU into one of the nation’s leading universities for cross-disciplinary collaboration, innovation, and the inclusion of entrepreneurial thinking as a requisite skill for the innovation economy. As executive director, Dr. Westlake advances university-wide student innovation and entrepreneurship through curriculum as well as through curated experiential education opportunities.

Read Speaker's Full Bio.


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