Establishing a Revenue-Generating Corporate Engagement Program (Webcast Recording)



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Ensure a steady revenue stream for your corporate engagement program and your institution by charging corporate partners for their involvement with faculty, students, and research across campus in a more consistent manner. Throughout the training, you will learn how to:

  • Assess the value of your campus resources
  • Develop a model for charging corporations
  • Transition existing partnerships to a paid model

Learn From a Successful Program

UC San Diego’s Corporate Affiliates Program (CAP) has nearly 80 corporate high tech and life science member companies that joined for custom access to distinguished faculty, innovative research, and exceptional students.

Who Should Attend

Corporate relations officers, deans, career services, research, and tech transfer professionals interested in establishing a paid model for their corporate engagement activities will benefit from this training.

Learning Outcome

After participating in this online training, you will be able to assess the value of your corporate engagement opportunities.


  • Opening: CAP Case Study
  • Five Ways to Assess the Value of Campus Resources
    • Leadership commitment
    • Cost of subsidizing
    • Establishing a culture of customer service
    • Auditing connections across campus
    • Moving at the pace of industry
  • Transitioning to a Charged Model
    • Setting pricing levels
    • Having difficult conversations
  • Getting Started at Your Institution


Anne O’Donnell, Senior Executive Director, Corporate Relations, University of California, San Diego

Anne is the Senior Executive Director of Development at UC San Diego, leading a newly established Corporate Relations Office to represent broad priorities across campus with the goal of developing mutually beneficial holistic relationships with corporations to support UC San Diego’s strategic plan and fundraising objectives. Previously, Anne served over 17 years at the department level with the Jacobs School of Engineering at UC San Diego building holistic corporate engagement programs, most recently as the Executive Director for Corporate Research Partnerships where she was responsible for building the Dean’s Agile Centers of Excellence–multidisciplinary faculty teams focused on technologies that are highly relevant to industry. Anne launched eight such centers in 18 months with research engagements in Wearable Sensors, Extreme Events, Visual Computing, Sustainable Power and Energy, Analytics in Cell Editing, Microbiome Innovation, engineered intelligence, and a cross border program in Resilient Materials. Prior to this, Anne was the Director of the Jacobs School’s Corporate Affiliates Program (CAP) for 15 years working with over 75 high technology and life science member companies for custom access to faculty, research, students and to the Dean. Under Anne’s direction CAP ran the Team Internship Program and a started series of Executive Education Engineering degree programs.

Anne regularly consults on building corporate programs in academe. An alumna of Harvard University, Anne earned a Master’s in Public Policy and a Master’s in Theology as well as a BA from Mount Holyoke College. Anne is a member of UIDP working on Collaboration Metrics and NACRO having served as Benchmarking Chair and past Conference Planning Co-Chair. Anne also serves on Board of Catholic Charities of San Diego and is a certified professional leadership coach.


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