Affinity-based programming can increase alumni engagement, attendance at reunions and events, and giving. During this webcast, our expert instructor will show you a model for segmenting your alumni populations based on alumni interests that can work in tandem with your existing programming and solicitations.

Join us online to learn how you can identify and form alumni affinities and interests to offer more targeted programming, deliver more relevant messaging, and conduct more effective fundraising. You will learn how Marquette University implemented an affinity-based fundraising model to execute:

• Successful affinity reunions
• Targeted career events
• Non-traditional donor programming