Developing Presidential Voice: Toolkit for Marketing and Communications

LIVE TRAINING
September 22, 2017 | 12:00 am to 12:00 am Eastern
RECORDING
Available 10 business days after the Live Training

$425 $350

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Better position your president for thought leadership and communications success.

As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult.

Join us for this webcast that has been specifically designed for higher ed marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. We will review a variety of practical examples of how other institutions have done this successfully, and will offer 5 key action steps (accompanied by practical tools) to help you make strides in this area on your campus.

Leave With a Toolkit

You will leave the webcast equipped with a collection of templates and resources that you can use to build your own toolkit for use in developing and refining presidential voice and communications strategy at your institution.

Who Should Attend

This webcast has been designed for marketing, communications, and public affairs/relations professionals in higher education. For maximum impact, we recommend attending the webcast with your president, and using the program as a foundation for your own efforts.

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What’s included in your purchase?

  1. Live webcast session - a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Webcast recording - a recording of our live session that you can access anywhere, anytime.

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