Crafting Presidential Voice: Strategies for Communications and Marketing Teams (Conference)

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As the foremost spokesperson and representative for an institution, the president is the most powerful communicator and advocate that an institution has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult.

A Truly Interactive Experience

During this 2-day interactive learning experience, you will review a variety of practical examples from peer institutions that have successfully leveraged their president’s voice and influence, and you’ll have time to work with a team of expert instructors to identify opportunities to strengthen your own efforts within your unique institutional context.

Join us in Milwaukee and walk away with an actionable toolkit of strategies, templates, and resources that you can immediately apply to your approach to presidential voice and communications at your institution.

Who Will Benefit

This program has been specifically designed for higher education marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice.


Tony Dobies, Social Media Director, West Virginia University

Binti Harvey, Vice President for External Relations and Institutional Advancement, Scripps College

Teresa Valerio Parrot, Founder and Principal, TVP Communications