Career services are one of the most requested resources from alumni. Capitalize on this interest by expanding your online offerings to include a live and recorded webinar series.
Join us online to learn how you can develop a low-cost, online, career programming series that engages your alumni as both participants and presenters. Through a showcase of the program at Georgetown University, our expert instructor will share information and advice around the key components of an alumni career services webinar series, including:
Choosing a platform to deliver your webinars
Selecting the right topics to interest your alumni
Recruiting and managing engaging presenters to deliver your content
Marketing your programming appropriately
Assessing your programming
Who should attend?
This webcast is designed for alumni relations and career services professionals who want to learn how to produce an alumni career services webinar series.
Agenda
Getting started
Georgetown context
Choosing a platform for your webinars
Determining access
Staffing and funding your webinars
Designing your series
Topics
Classic, must-have offerings
Responding to hot issues
Programming for different constituencies
Development timelines
Selecting and managing faculty
Internal versus external faculty
Recruitment strategies
Training considerations
Follow-up considerations
Marketing your webinars
Traditional avenues
Email and social media options
Assessment and further engagement
Evaluating individual programs
Integrating engagement across your advancement shop
