Tactics for Successful Donor Discovery and Qualification (Live Webcast)

November 30, 2019 | 1:00 to 2:00 p.m. EST Login instructions for the webcast are sent twice via email – 3 business days prior to the webcast, and again the day before the webcast. Please whitelist webcasts@academicimpressions.com to ensure you receive communications.
Webcast Recording:
Available 10 business days after the Live Webcast


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Gift officers need effective discovery and qualification skills to build a strong donor portfolio, but developing, honing, and practicing these skills is challenging. Developing your own scripts and strategies, and finding your own authentic voice, can help you save time and accelerate your best donor relationships.

This webcast will immerse you in a highly tactical and comprehensive training session.  You will receive guidance on what to say, what to do, and what to listen for in order to more accurately qualify (or disqualify) prospects in your portfolio. We’ll cover all the key touchpoints of donor discovery and qualification – giving you the confidence to successfully navigate common situations that occur by email, on the phone, or in person.   

Additional Resources

As part of your registration, you will receive a checklist of key phrases you should listen for in qualifying, disqualifying, and requalifying donors in your portfolio.

Who Should Attend

This training is a core competency for all gift officers, no matter the stage of your career. You will leave this webcast with the strategies and skills to more confidently navigate the most common situations of discovery and qualification.


In each of the three sections below, we’ll share words and phrases you can adapt to a variety of situations with donors. You will start practicing how to formulate your authentic voice for a few aspects of discovery and qualification:

  1. Securing the visit
  2. Preparing for the visit
  3. III. During the visit


Cheryl Balchunas, Senior Director Of Development, Office of Advancement, University of Colorado Anschutz Medical Campus


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Product Information

What’s included in your purchase?

  1. Live webcast session - a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Webcast recording - a recording of our live session that you can access anywhere, anytime.

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