What motivates a donor to give? How do donors like to be recognized? Why do some donors choose not to give?
Be prepared to challenge your assumptions and answer questions like these about donor behavior. During the training, Lynne Wester will demonstrate how to properly gather donor feedback and how to implement changes based on what you learn. This webcast will also cover some of the surprises you are sure to face when you ask your donors what they want.
Who Should Attend
This webcast will benefit any advancement professionals who are hoping to learn more about donors’ interests and affinity by deploying surveys.
- Designing and Disseminating Donor Surveys
- Analyzing and Leveraging Feedback
- Leveraging both collective and individual responses
Lynne Wester, Donor Relations Guru
Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. She has been featured in The Washington Post, CASE Currents Magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.