One key audience in the higher education decision-making process that often gets overlooked by higher ed marketers is parents and families. Join us for a webcast that will equip you with strategies for communicating more effectively with parents and families throughout the recruitment process. Our expert instructor will provide specific examples throughout this webcast on how to best engage parents across multiple channels throughout the prospective student, yield, and enrollment stages.

Who Should Attend

This webcast is suitable for anyone working in enrollment management, enrollment marketing, or admissions who would like to bolster their engagement strategies with parents and families throughout the recruitment process.

Learning Outcome

After participating in this online training, you will be able to strengthen your existing engagement strategies for parents and families throughout the recruitment process.

Agenda

• Best practices to engaging parents and families
  • Prospective student stage
    • Lead generation
    • Email communication
  • Yield stage
    • Social media
  • Enrollment stage
    • Orientation
    • Positive messaging

Each strategy presented will be accompanied by concrete examples to help you apply what you learn to your daily work.

Instructor

Kent Barnds, Executive Vice President, External Relations, Augustana College

Since his arrival at Augustana in 2005, Kent has overseen the most successful enrollment in the college’s history and the two largest entering classes, with significant increases in both academic quality and student diversity. He oversees the offices of admissions, financial assistance, communication and marketing and Web services. As a consultant for higher education admissions offices, he lectures on a wide variety of higher education topics ranging from college admissions interviews and essays to the value of a four year degree from a private college.