Engaging and Retaining Online Students


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More than 22 million students are projected to take some or all of their classes online in the next five years. While online enrollments are growing annually, student attrition in online education is higher than traditional on-campus programs.

Join us online for this two-part webcast to discuss critical retention metrics, how to measure the cost of attrition, and what programming can engage online students.

Who Should Attend

  • Online program directors and managers
  • Academic advisors
  • Student services personnel
  • Retention and enrollment staff


Session 1: Approaches to Engaging, Connecting, and Retaining Online Students

  • Increasing inventory of quality academic online programs
  • Linking student engagement to federal regulations and compliance
  • Community development from point of first contact through graduation and alumni involvement
  • Importance of pre-enrollment orientation in retaining multigenerational learners
  • Reality of online resource portals
  • Early engagement through the online first-year student experience
  • Strategies for bringing campus support services and events to students globally
  • High-impact instructional strategies, engaging assignments, and measurable academic development
  • Increasing retention and brand recognition through quality programming and instruction

Session 2: Using Data and Metrics to Improve Student Persistence

  • Trends in online student enrollments
  • Defining and measuring retention and attrition for two-year and four-year online programs
  • Factors leading to student attrition
  • Engaging and retaining multigenerational learners through online human touch and social presence
  • Best practices and data for increasing engagement, persistence, graduation rates, and institutional affinity
  • Retention through data management
  • Stakeholder management


Kristen Betts, Director, Center for Online Learning, Armstrong Atlantic State University

Kristen’s expertise is centered on recruitment, engagement, and retention of online/blended students and faculty. She is developing an institutional infrastructure at Armstrong to support new online and blended programs including e-student affairs programming. Prior to Armstrong, Kristen was the senior director for e-learning at Drexel University, working with 13 colleges and schools and more than 90 online and blended programs. She was the founding director of the online Master of Science in Higher Education (MSHE) program and the blended Ed.D. program in educational leadership and management for the Philadelphia campus. In 2008, the MSHE program received the Best Practices Award in Distance Learning Programming from the United States Distance Learning Association (USDLA). In 2009, Kristen was named as one of Drexel University’s award recipients for Outstanding Online Instructor. In 2010, Drexel University was awarded the Sloan Consortium Award for Excellence in Institution-Wide Online Education. Kristen presents nationally and internationally as a keynote speaker and as a conference presenter. She is also a reviewer for four refereed journals relating to online and blended education.


Looking for additional resources?

Browse our collection of resources for moving your instruction online.


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