Launching a Giving Day: Planning and Executing Bundle
Last updated July 12, 2017
Launching a Giving Day: Planning and Executing Bundle
Last updated July 12, 2017Table of Contents
Overview
Learn how a day of giving can encourage giving to your institution in a more compelling and urgent way. You will learn how to develop a day of giving from concept and launch to follow up. Session one will cover pre-planning, collaborating across campus, and executing a day of giving. Session two will cover gift processing a large influx of gifts and stewarding new and repeat donors to ensure retention.
“This webcast offered practical and useful advice on implementing a day of giving. The presentation was clear, informative, and something that could be scaled to a number of institutions – large or small.”
– Dayna Carpenter, Director of Annual Giving, UMBC
Who should attend?
Advancement and alumni relations professionals, particularly those working on annual giving, will learn how to develop a day-of-giving event to drive unrestricted giving and re-energize donors.
Agenda
Learning Outcome: After participating in this online training, you will be able to design a day of giving at your institution.
- Institutional Indicators and Keys to Success
- Overview and background at Bucknell; psychology of a day of giving
- How to choose the type of structure that adapts to your institution
- Institutional infrastructure needs
- Pre-Planning and Timeline
- Developing goals, strategy, and outcomes for your needs
- Securing and managing challenge/matching gifts
- Developing buy- in
- Volunteer training and management
- Day-of Execution
- E- blasts
- Social media
- Phone program
- Giving officer outreach
- Real-time gift recording, reporting, and recapping
- Successes
- Statistics from each of their annual giving days
- Maintaining readiness and momentum
- Concerns
- Change in giving behaviors
- Shift in appeal
- Challenge fatigue
- Future Strategies
- Changing communication, surprise element
- Payment options – PayPal, Apple Pay, etc.
- Adding dollar incentives on top of participation incentives
- Resources
- Detailed giving day planning timeline
- Volunteer management samples
Session 2 : Gift Processing and Stewardship
Learning Outcome: After participating in this online training, you will be able to better plan for your giving day gift processing and steward donors.
- Partnering Across Campus
- Collaborating with communications
- Proactive preparation with gift processing
- Partnering annual giving and advancement services
- Payment platforms
- Deciding on Gift Allocations
- Cross-campus allies
- Day-of support
- Donor Relations and Stewardship
- Stewardship of a wide variety of gifts
- Donor relations for these unique donors
- Examples to ensure donor retention
- Volunteer management
- Other Post-Event Follow-Up
- Public stewarding and communications
- Customizing communications for these donors
- Resources
- Comprehensive list of higher ed giving days, with websites and statistics
Additional Resources
Each session registration comes with a packet of resources that will help you plan and execute a giving day on your campus.
Tagged In
$650
