Rethinking Faculty and Staff Giving

Rethinking Faculty and Staff Giving

May 11, 2017 | 1:00 - 2:30 EST

After participating in this online training, you will be able to improve your faculty and staff donor giving program with a better understanding of a short-term campaign approach.

Learn how you can reinvigorate your faculty and staff giving program using proven tactics from Texas Christian University. Our expert faculty will demonstrate how their one-month approach achieved an 80% participation rate last year including strong support from faculty and physical plant staff. You will learn how to:

  • Select appropriate representatives
  • Write and design effective program materials
  • Communicate with difficult constituencies
  • Manage competing external campaigns
  • Address difficult economic conditions
  • Scale to a larger setting

Why Are Faculty and Staff Giving Campaigns Important?

A strong faculty and staff giving program demonstrates to external donors that your institution's employees model the giving behavior they should emulate. However, most institutions struggle with the amount of time they spend attempting to communicate the value of the institution as a philanthropic cause.

Additional Resources

Included in your registration is a resource packet that includes:

  • A month-to-month planning checklist
  • Six sample pledge forms and campaign emails
  • Frequently asked questions and answers for your campaign

Who Should Attend

Annual giving professionals charged with managing a faculty and staff giving effort will learn how to rethink the year-long campaign concept to concentrate efforts and grow donor ranks.

Contact Us for More Information

Contact Gwendolyn Doyle, Program Manager at gwen@academicimpressions.com or 720-988-1258 if you’d like additional information about the program.


We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.

Agenda

Thursday, May 11, 2017

1:00 - 2:30 p.m. EDT
  • Institutional Context from TCU
  • The Compressed Model
    • Length of campaign
    • Counting and designation principles
    • Focus on participation vs. dollars
    • Choosing chairs and representatives
  • Program Messaging and Marketing
    • Checklists
    • Packet materials
    • Solicitation calendars
    • Thank-you suggestions
  • Obtaining Buy-In
    • Key relationships to develop
    • How to effectively partner with HR
    • Special considerations for unique populations
      • Academic support
      • Faculty senate and staff assembly
      • Physical plant
  • Translating the Model
    • Scaling for a larger institution
    • Dealing with competing external campaigns
    • Addressing economic conditions
    • Alumni employee club possibilities

Speakers

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Questions About the Event?

Mickey Fitch
Program manager, Academic Impressions

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