How One Institution is Monetizing its Physical Assets

The Ohio State University recently monetized their parking operation — which OSU identified as a campus asset that was non-mission critical — and secured $400 million, most of which OSU invested in its endowment. As other institutions seek to counterbalance increasingly depleted revenue streams, OSU provides a key example of how to identify assets that […]

Social Media Triage: How to Create a Social Media Incident Command

The number of current and emerging social media tools seems never-ending. By the time you master some of them, others quickly arise. As such, managing conversations on social media sites also becomes a never-ending challenge. Some would say it’s impossible. After all, in any given crisis, there usually are multiple responding agencies assisting the university […]

Measuring Brand ROI: An Interview with Bob Sevier

As the higher ed marketplace becomes increasingly competitive, it has become more critical than ever to be able to measure the impact of your marketing efforts on brand perception — critical, but not always easy. In a recent interview with Academic Impressions, Bob Sevier, senior vice president of strategy for Stamats Inc., shared with us […]

Becoming Global: Engaging Transnational Alumni, Donors, and Friends

During a time of pandemic (and after), how can we keep our international, or rather, transnational alumni, donors, and friends engaged and connected? Two experts discuss. This year constituent engagement has looked different than in the recent past. While travel has ceased, virtual connections are keeping relationships warm 24/7. This is more important than ever […]

Make Your Veterans Resources Center Effective

The New York Times this week ran a thoughtful feature following one military veteran’s transition from the battlefield to campus life. This and other recent articles on veteran students reveal that: Don Pfeffer, director of the Minnesota Department of Veterans Affairs, Higher Education Veterans Programs, and Jayne Lokken, a professor and counselor at St. Cloud […]

5 Mistakes Too Many Institutions Make in the RFP Process

A NEW SERIES ON RFPs, CAPITAL PLANNING, AND PUBLIC/PRIVATE PARTNERSHIPS This is the first in a series of articles by Neil Calfee. Currently the principal of NPC Group, specializing in the creation and negotiation of public/private Partnerships, Neil Calfee previously served as Arizona State University’s director of real estate development. He has over 15 years […]

Presidents’ Advice for Campus Leaders in a Crisis

While writing a chapter for Managing the Unthinkable: Crisis Preparation and Response for Campus Leaders (ACE, 2014), I had the opportunity to interview two retired presidents/chancellors with whom I had worked – former University of North Carolina Wilmington Chancellor Rosemary DePaolo and former Texas A&M President Ray Bowen.  DePaolo faced two different student incidents in […]

Four Tips for Training Annual Fund Phonathon Callers

Despite how critical the phonathon can be to the annual fund, student callers are often given minimum training — or training that doesn’t set them up well to succeed in soliciting donor support for the institution. To learn some tips from past and present managers of highly effective phonathon programs, we turned this week to […]

Spotlight on Innovation: LaGuardia Community College Pilots Project COMPLETA to Support First-Gen, Low-Income Students

SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 24 colleges and universities that are innovating to solve critical challenges with access, recruitment, retention, and student success. At AI, we have interviewed each of the recipients to learn more about the projects these institutions are […]

The “Big Quit”: Rethinking Staff Retention and Recruitment

FREE WEBCAST SERIES The “Big Quit”: Rethinking Staff Retention and Recruitment Series Overview As campus leaders emerge from crisis management mode and continue to navigate an ever-shifting work environment, they are now met with the challenge of finding ways to attract, retain, and support their staff. How can supervisors apply the lessons they learned during […]