Identify, re-think, and re-prioritize the recruitment tools you will utilize as an admissions counselor this fall.
Overview
While there are some indications of how different things will look for admissions teams this cycle, now is the time to begin planning for various scenarios so that you are as prepared as possible for whatever the fall may bring.
Admissions counselors typically have a “toolbox” that they can pull from throughout the enrollment funnel to effectively reach prospective students in the territories that they oversee. As we head into a summer and fall unlike any other, many of these traditional tools – like high school visits, coffee meetups, and college fairs – will need to be rethought. Admissions teams must consider how they can best serve the community they work with if traditional, in-person interactions are off the table.
Join us and your peers online for a two-hour discussion and brainstorming session to help you re-prioritize your admissions toolbox. We will work together to audit your current toolbox, consider what changes might need to be made for this fall, and curate a list of strategies and ideas you can use to update your own admissions toolbox.
Throughout the program, you will actively participate in large and small group discussions framed around the following questions:
- What should our priorities be as we find new ways to connect with prospective students and their families?
- If some of these tools are taken out of the admissions toolbox this fall, what can we replace them with? What types of new, value-added initiatives could we incorporate into the work of admissions counselors who are traveling less?
- How can we address the “digital divide” and still connect with prospective students with limited or no access to virtual resources?
Who Should Attend
This virtual training is designed for admissions counselors and enrollment leaders who manage them.
The Academic Impressions Virtual Workshop Experience
There is no one-size-fits-all when it comes to exploring responsive issues in higher education. Our virtual workshops provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. Depending on what you need to solve a specific challenge at your institution, you will have the chance to gain ideas, plans, refinements, or connections with those undergoing the same challenges as you. You will leave these sessions with practical solutions that you can take back to your team or task force.
What you will get:
- Learn from what your peers are doing across the nation
- Gather unique and creative approaches that you may not have thought about
- Validate and vet plans and priorities
- Contribute your ideas and help shape the conversation
- Get work done in a space that’s designed to help you reflect, be creative, and maintain focus on the issue
- Connect with subject matter experts who steer the conversation and add value
- Experience expert facilitation to ensure practical outcomes and takeaways
As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.
*A limited number of FREE member spots are open for each virtual training. Sign up today.
AGENDA
3:00 - 5:00 p.m. Eastern Time
This two-hour virtual session will feature discussions and brainstorming around the following topics. The questions listed are meant to be illustrative and are not exhaustive:
- You will audit your current admissions toolbox to identify the in-person tools you have historically relied on to connect with and engage prospective students and their families.
- What should our priorities be as we find new ways to connect with prospective students and their families if in-person interactions are off the table?
- If some of these tools are taken out of the admissions toolbox this fall, what can we replace them with? What types of new, value-added initiatives could we incorporate into the work of admissions counselors who are traveling less?
- How can we address the “digital divide” and still connect with prospective students with limited or no access to virtual resources?
- You will ponder what resources and considerations are needed to support any new tools you have identified and leave with a plan to begin moving your work forward.
SPEAKERS
Benjamin Hagan
Assistant Director of Undergraduate Admissions, Oklahoma State University
Benjamin Hagan is the Assistant Director of Undergraduate Admissions and has been at Oklahoma State University since early 2008. A member of the admissions leadership team, Ben has played a part enrolling a number of record-breaking classes at OSU. Ben is co-chair of the ACT State Council for Oklahoma and presents nationally on topics related to recruitment, financial aid, and management.
Tony Sarda
Director of Undergraduate and Graduate Recruitment, Lamar University
Now in his 11th year in college admissions, Tony has spent his career promoting the idea that “nothing can change a life like education”. He strives to ensure that educational communities are diverse and inclusive, both for students and professionals. At Lamar University (TX) where he currently serves as Director of Undergraduate and Graduate Recruitment, he has enacted progressive admissions policies that put students first.
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Questions About the Event?
Kate Poisson
Program Manager, Academic Impressions
*There are limited spots available for All-Inclusive Members to register for virtual trainings for free in 2020. Each virtual training has a registration cap in order to ensure a high-quality learning experience. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.