Strengthen the voice and consistency of your communications to donors and alumni.
Academic writing classes don’t typically cover how to write for a donor or alumni audience. This interactive conference will help you enhance your advancement writing skills and teach you how to create communications that put the focus on the donor. These workshops, accompanied by real-life examples, will help you improve the consistency of written communications from your shop. We will examine:
- Daily correspondence with donors, including emails and thank you letters
- Streamlining communications for clarity, including proper sentence structure
- Event and program communications
- Larger scale proposals, case statements, and newsletters
You will be asked to bring writing samples from your shop, and our expert faculty will be available to offer consulting on your writing samples throughout the training.
There will be time to breakout by job function to focus on communications pieces specific to: donor relations, annual giving, alumni relations, and frontline fundraising.
Who Should Attend
This conference is designed for anyone who uses written communications to engage with donors. We particularly encourage teams of communications and donor relations professionals, as well as frontline fundraisers, alumni relations, and annual giving staff to attend together. This conference is not designed for full-time copywriters.
For every two people you register from your institution, receive a third registration at 50% off of the registration price.
While the previous sessions covered a wide range of advancement writing examples and best practices, this time will allow you to separate by job function and work through communication pieces that most align with your pressing needs. Attendees will break into the following groups:
- Donor relations
- Annual giving
- Major and planned gifts
Debbie heads up the donor relations team at the University of Maryland after serving in donor relations and stewardship roles at Carnegie Mellon University and the University of Florida Foundation. Debbie was director of stewardship and donor relations at the University of Florida Foundation for nine years, serving as a central resource to forty-five development officers at twenty colleges and units. Her development career began in 1986 as publications director for the health center development office at UF. She also was development and alumni director at Bishop Moore Catholic High School, her alma mater. She is a founding board member for Association of Donor Relations Professionals.
Mary Solomons has been in the advancement field for more than 25 years, initially in the alumnae office of her alma mater, Wellesley College. For the past 20 years she has been at Skidmore College in Saratoga Springs, New York, first as director of alumni affairs, and since 2000, overseeing the Office of Donor Relations. Skidmore College's tagline is Creative Thought Matters and this mindset pervades every part of the College's donor relations. Mary is active with CASE, serving on the faculty of the 2007, 2009, 2014, and 2015 Donor Relations Conferences as well as a speaker at the summer Institute for Advancement Services in July 2011. She served on the Board of Directors of the Association of Donor Relations Professionals (ADRP) from 2008-13 and has presented at numerous ADRP conferences.
Questions About the Event?
Gwen Doyle Herbert
Program Manager, Academic Impressions