Logo Configuration

The Academic Impressions logo is made up of both a symbol (square box) and type. These two elements should appear as shown in all corporate materials, including but not limited to web, advertising materials, collateral and sales materials, promotional materials, and public relations assets.

Logo Proportions

The Academic Impressions logo has been developed as a balanced whole and at no time may the shape, configurations, or proportions be altered. The correct proportions are shown here. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.

Placement

The Academic Impressions logo must always stand alone and may not be combined with any other graphic elements. It may not be less prominent than the most prominent third-party logo/ trademark appearing in the same area.

When the logo is reduced, there is a point at which it becomes ineffective. By establishing a minimum size for the logo, it is ensured that the logo is always prominent and readable.

Academic Impressions Logo (horizontal)

This logo should never be reproduced smaller than 2.08 inches across (150 px) for the logo.

Academic Impressions Logo (stacked)

This logo should never be reproduced smaller than 1.04 inches across (75 px) for the logo.

If necessary, the entire Academic Impressions logotype may appear as a reversed white logo on black or a dark-colored background.

When reversing the logotype, be sure to maintain sufficient contrast. Generally, do not place the reversed version on a background that is less than 50 percent in value, and do not use the positive version on a background that is greater than 50 percent in value. Use your design judgment to determine which treatment will result in the greatest legibility.

Avoid complicated backgrounds that compete with the Academic Impressions logotype or reduce their legibility. If the Academic Impressions is superimposed on or dropped out of a photograph, it should always be placed on an area that has consistent background and sufficient contrast.

Open Sans Regular

Open Sans Bold

Open Sans Light