A Multi-Channel Approach to Young Alumni Giving Communications

A Multi-Channel Approach to Young Alumni Giving Communications

November 29, 2017

1:00 - 2:15 p.m. EST

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Learn how to determine the best multi-channel approach in communicating with your young alumni. 

While research about Millennials points to an increasingly digital population and a desire to give online, some institutions are discovering that a multi-channel approach, including print and phone outreach, remains essential to cultivating this segment of donors. Join us online to learn how to:

  • Synthesize national research and an analysis of your own young alumni giving trends to identify the best channels and message for different solicitations
  • Effectively deploy messaging across all channels for a young alumni campaign
  • Align stewardship responses with corresponding giving campaigns and channels

Who Should Attend

Alumni relations and annual giving professionals, and those working with these populations in marketing and communications, who are looking to increase young alumni giving will benefit from this webcast.


  • Understanding What Resonates with Young Alumni
    • What the latest research tells us
    • The importance of analyzing your institution’s young alumni demographics and giving patterns
  • Creative and Successful Campaigns
    • Employing effective messaging
    • Deploying the message across multiple channels
  • Stewarding Young Alumni Donors
    • Institutional stewardship
    • Personalized stewardship



Harmonie Farrow

Director, Loyalty Giving Programs
Texas Christian University

Harmonie joined the Office of Loyalty Giving at TCU in 2010 as the director of student and young alumni programs. In her current role, she oversees phonathon, student and young alumni philanthropy and digital philanthropy efforts. While at TCU, Harmonie developed and implemented the University’s first online day of giving, TCU Gives Day, and the Count Me In! student philanthropy program, a 2014 CASE gold award winner for both Annual Giving Programs and Best Practices in Fundraising. Harmonie presents nationally and internationally at conferences about student and young alumni engagement, especially as it pertains to philanthropic giving, volunteer management, gaining institutional buy-in and maximizing budgets. Prior to joining TCU, Harmonie served as a donor relations officer at Cornell University.

Questions About the Event?

Gwen Doyle Herbert
Program Manager, Academic Impressions

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