Learn how to strategically increase engagement and giving with your advancement events.
Creative events can provide a high return on investment and increase engagement for your alumni and donors. But, poorly executed—lacking strategy or performed solely out of tradition—events can simply be a drain on resources.
Join us to develop a cohesive strategy for your alumni and donor events, including a framework for vetting future events, performing proper follow-up with attendees, and ensuring that one of your largest budget items is working towards your goals. We will cover ideas and best practices for large-scale events such as galas, homecomings, and reunions, as well as smaller ones like salon events and career-oriented alumni programming.
Note: This conference will not cover event planning basics, but is instead focused on higher-level strategy.
Leave with an Action Plan
After walking through critical development and execution strategy, you will have working time to tackle one of your own events. You will leave this working session with an action plan for improving this event and have the opportunity to receive feedback from our experts and your peers.
Who Should Attend
Advancement, alumni relations, and institution-wide professionals who produce or help develop events for alumni relations and/or advancement shops will benefit fromerence.
Matthew has more than 20 years of experience in event production, fundraising, constituent engagement, and the donor experience. As Executive Director of CSU Events and Community Engagement, Matthew provides creative and strategic leadership for a talented team of event, communications, and donor relations professionals who manage more than 300 engagement opportunities annually. Additionally, he is directly responsible for Presidential events and constituent engagement strategy for the CSU System.
In 2010, Matthew led an innovative reorganization at CSU, consolidating responsibility for alumni, donor, and university events. This organizational shift opened the door for a candid conversation about the power of purposeful events, leading to a more strategic approach to engagement and significantly contributing to more than five consecutive years of record-breaking fundraising results.
Matthew was a founding member of the Donor Relations Guru Group, a consulting collaborative spearheaded by internationally known author, speaker and consultant, Lynne Wester.
In her current role, Jennifer partners with various areas of campus, from Advancement to academic departments, to develop programs for alumni, parent, friend, faculty, and student constituencies in the D.C. metro area, building a bridge from campus to one of the University's key cities. She leads the development of a study/intership program for undergraduates, opening in Fall 2017.
She was previously vice president of university events, where she was responsible for the strategy, production, and execution of events. Her experience covers a wide range of events, from intimate donor dinners at the president's house, to large-scale events including inaugurations and national presidential debates. She partnered with development, stewardship, and donor relations, and principal gifts staff to customize events and visits to campus, creating an experience designed to more meaningfully engage constituents. Jennifer's passion for expressions of gratitude in any workplace environment led her to author a book entitled, With Gratitude - The Power of a Thank You Note.
With more than 15 years of experience in program development and institutional advancement for higher education institutions and nonprofit organizations, Mark leads August Jackson’s higher-education client engagement team. He works closely with clients to discover and share their core character and values in their own voices, and develops strong relationships to help them maintain a successful and sustaining program. His client work includes projects for MIT, Duke, William & Mary, Carnegie Mellon, and Wake Forest, and a number of nonprofit clients, including the Smithsonian Institution. Prior to joining the AJ team, Mark held leadership positions in development, foundation relations, capital campaigns, and professional development in educational and nonprofit organizations. He currently serves on the board of the Children’s Scholarship Fund Baltimore.
As August Jackson’s senior creative officer, Josh leads a team of talented and experienced professionals who understand the power of messages and how best to communicate them to audiences. He brings his years of experience as a filmmaker and storyteller to each project. He has served as the steward of Duke University’s campaign narrative, conceived the branding for New York University’s presidential inauguration, and was the architect of the centerpiece film for Harvard Business School’s campaign launch, which is the signature piece in the school’s regional programs around the world. For Josh, success is defined by an experience that captivates an audience, aligns with the client’s goals, and integrates into the overall communications strategy. Prior to joining August Jackson, he shaped online marketing and advertising for MSN at Microsoft, and developed integrated advertising and website experience campaigns for brands including Kellogg’s, the Mayo Clinic, and Nissan.
Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.
Note: Conference attendees do not need to purchase materials separately.
Questions About the Event?
Gwen Doyle Herbert
Program Manager, Academic Impressions