Learn how to strategically increase engagement and giving with your advancement events.
Creative events can provide a high return on investment and increase engagement for your alumni and donors. However, poorly executed events, such as those that are lacking strategy or the ones performed solely out of tradition, can simply be a drain on resources.
Join us to develop a cohesive strategy for your alumni and donor events, including a framework for vetting future events, performing proper follow-up with attendees, and ensuring that one of your largest budget items is working towards your goals. We will cover ideas and best practices for large-scale events such as galas, homecomings, and reunions, as well as smaller ones like salon events and career-oriented alumni programming.
Note: This conference will not cover event planning basics, but is instead focused on higher-level strategy.
Leave with an Action Plan
After walking through critical development and execution strategy, you will have working time to tackle one of your own events. You will leave this working session with an action plan for improving this event and have the opportunity to receive feedback from our experts and your peers.
Who Should Attend
Advancement, alumni relations, and institution-wide professionals who produce or help develop events for alumni relations and/or advancement shops will benefit from this conference. Sending a team? Check the registration row below to see details on teams discounts!
Conference Registration and Continental Breakfast (included in registration fee)
8:30 - 9:00 a.m.
9:00 - 9:30 a.m.
9:30 - 10:30 a.m.
10:30 - 10:45 a.m.
10:45 a.m. - 12:15 p.m.
Lunch (included in the registration fee)
12:15 - 1:15 p.m.
1:15 - 2:45 p.m.
2:45 - 3:00 p.m.
3:00 - 4:00 p.m.
4:00 - 5:00 p.m.
5:00 - 6:00 p.m.
Breakfast (included in the registration fee)
8:30 - 9:00 a.m.
9:00 - 10:15 a.m.
10:15 - 10:30
10:30 - 11:45 a.m.
11:45 a.m. - 12:15 p.m.
Matthew S. Helmer
Assistant Vice President, University Advancement
Colorado State University
Matthew is a higher education advancement professional with more than 20 years of experience in experience design, fundraising, purpose-driven events and constituent engagement. In his current role he provides leadership to the Engagement team in creating strategy and tactical implementation of communications, donor relations and events for CSU’s community of donors, alumni and friends.
Executive Director of the Washington, D.C. Office
Wake Forest University
In her current role, Jennifer partners with various areas of campus, from Advancement to academic departments, to develop programs for alumni, parent, friend, faculty, and student constituencies in the D.C. metro area, building a bridge from campus to one of the University's key cities. She leads the development of a study/intership program for undergraduates, opening in Fall 2017.
Senior Vice President, Client Engagement,
With more than 15 years of experience in program development and institutional advancement for higher education institutions and nonprofit organizations, Mark leads August Jackson’s higher-education client engagement team. He works closely with clients to discover and share their core character and values in their own voices, and develops strong relationships to help them maintain a successful and sustaining program.
Team Discounts Available
- 1-2 registrations: full price
- 3-4 registrations: 15% off each conference registration
- 5-7 registrations: 20% off each conference registration
- 8 + registrations: 25% off each conference registration
Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.
Note: Conference attendees do not need to purchase materials separately.
Questions About the Event?
Gwen Doyle Herbert
Sr. Program Manager, Academic Impressions