Alumni Boards: Strengthen Your Strategy and Grow Engagement

Alumni Boards: Strengthen Your Strategy and Grow Engagement

June 9-10, 2025 | Oakland, CA

Obtain practical strategies to develop and strengthen engagement of your alumni board.

Overview

This two-day in-person conference offers a comprehensive approach to designing, recruiting, and engaging with alumni boards. Whether you’re building a new board strategy or refreshing an existing one, you’ll learn how to define your board’s purpose, foster a diverse and inclusive culture, recruit members, and improve meeting effectiveness. The program culminates in a hands-on activity to create your personalized board strategy roadmap. Bring your governance documents, and we’ll refine them together to ensure a stronger, more effective board.

People in conversation at an Academic Impressions conference
Group of attendees doing an activity at an Academic Impressions conference

Session Descriptions

More details about the timing of the days can be found by clicking Learn More and Register, but session descriptions of the two days are below:  
 
Defining Board Purpose and Roles
We’ll kick off this event with a conversation around how alumni boards have evolved and how they should best be utilized. We’ll review how to translate the board's purpose into meaningful responsibilities and refine how it works with institutional staff. You’ll be able to discuss your board’s purpose and roles, as well as any challenges you may experience in defining them. 
 
Setting Board Strategy
With your board’s purpose set and member responsibilities defined, the next step is to begin developing your strategy. We’ll address how to cooperatively define long- and short-term strategies that align with those of professional staff, and we’ll discuss how to ensure your board’s support for the work. We’ll then review how to move from strategy to implementation in order to position your board for maximum effectiveness. 
 
Developing an Intentional Board Culture
A healthy board culture is essential for a board to effectively execute its strategy and accomplish its goals. We’ll discuss the role of your executive committee in setting and maintaining board culture. We’ll also provide examples of effective board cultures, ways to evaluate current culture, the importance of positive leadership, team building, and professional development, active engagement, working through conflict, and continuous cultural improvement.  
 
Evaluating Board Governance and Operations
Structure should reflect a board’s purpose, roles, responsibilities, and process. Unfortunately, committees, policy, and bylaws are often created on an ad hoc basis and/or not updated regularly. We’ll discuss how to create or revise your structure to make it reflective of your mission and will also address how to most effectively implement the new framework. You’ll then have time to work in small groups to note key issues or changes you are considering related to bylaws or other policy. 
 
Identifying, Recruiting, and Developing Your Pipeline of Board Members
Identifying ideal board members from your pool of alumni leaders requires cooperation from all areas within advancement and the board. This session will focus on best practices for selecting and recruiting productive, dedicated board members, including how to convert board members from other volunteer programs. Knowing that succession planning can be tricky to navigate, we’ll talk through building a leadership pipeline, paying particular attention to board composition. You’ll also have the opportunity to discuss how to approach diversifying your board representation.  
 
Onboarding, Educating, and Training New Members
Bringing new board members up to speed as you integrate them into the existing membership is essential to managing turnover effectively. We’ll walk you through best practices for bringing new people on board and providing education to both existing leadership and new members, and we’ll give you substantive tips on training them for their roles on the board.  
 
Cultivating a Productive Board
A board that fails to accomplish its goals generates frustration for both its members and institutional staff. Here, we’ll explore how to keep your board productive and engaged. You’ll work with peers to consider different format/agenda options for board meetings, committee meeting cadence, and how to apply the best options to your meetings to make them more productive. We will also consider how to sustain momentum and incorporate technology to maintain communication between full board meetings. 
 
Conducting Board Assessment
An effective alumni board must identify clear criteria for measuring success across activity—ideally, at the mission level, the goal level, and individual level. We’ll consider how to evaluate your alumni board and its members, and how to communicate the impact of your board. We’ll also discuss strategies for addressing board members who are falling short of the established metrics for success. You’ll have time to discuss current challenges with board member assessment and accountability in a small-group activity. 
 
Leveraging the Board in a Campaign
What is the role of the alumni board in the context of a comprehensive campaign? We’ll discuss best practices for leveraging board members to support institutional goals in this environment. We will describe the relationship of the board in achieving the financial and non-financial goals associated with a campaign. You’ll also be able to engage in dialogue with peers about your current or future campaign priorities and how you might involve your board in the process. 
 
Creating a Board Strategy Roadmap
In small groups, we’ll discuss key takeaways from the conference and identify three to four actionable strategies that will enhance your board’s effectiveness and member engagement.  Discussion groups will be curated based on board type, to facilitate peer-to-peer dialogue that can help you develop your action plan. 

Who Should Attend

This conference is carefully designed for institutional representatives and leaders who are charged with increasing board effectiveness. Your board’s leadership will also benefit, and their attendance can help ensure their buy-in on action plans. You are highly encouraged to bring teams comprised of both constituents.    

The content of this program will be applicable to a variety of boards, including alumni association boards, chapter/regional boards, affinity/shared-interest boards, and other advisory boards.   

Multiple members of an advancement team and board leadership attending together will experience the greatest results. Register 3 or more people and save more than $1,000! Discounts will be automatically applied at checkout.

Past Attendee Breakdown

Previous Attendee Breakdown pie chart with Board Member 8%, Alumni Engagement 21%, Alumni Relations 40%, Executive Leadership 7%, Other 19%, Volunteer Engagement 5%

Speakers

Environmental Portrait of Lauren Villanueva, Vice President of Alumni Engagement.

Lauren Villanueva, Ed.D.
Vice President for Alumni Engagement and Annual Giving, Syracuse University

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Portrait of Nancy Merritt

Nancy Merritt
Vice Chancellor for Alumni Relations, University of Pittsburgh

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What makes our events different?

Academic Impressions conferences provide the opportunity for quality conversations and relationship-building through both formal and informal networking opportunities in an intimate setting. Our in-depth and hands-on approach to learning provides you with actionable takeaways.

Learn More About the Academic Impressions Conference Experience ➞

Location

The Waterfront Hotel Oakland

What Our Attendees Are Saying

“Alumni Boards: Strengthen Your Strategy and Grow Engagement was a great investment of time and resources. The structure of the training allowed opportunities to learn from the presenters as well as peers in the industry.”

“This provides everything you need to know about board management—this is board management 101.”

“The facilitators quickly created a comfortable atmosphere where ideas and questions were welcomed. The speakers were well prepared, deeply knowledgeable, and available to engage and discuss outside of the sessions as well. I would recommend this course to any alumni professional looking to make their boards more strategic and effective.”

Pricing

June 9-10, 2025
Oakland, CA

Starting at:

  • Member Price: $2,245/person
  • Non-Member Price: $2,495/person
  • Team Discount: $2,000/person (for 3 or more)

Additional optional add-ons are available during checkout.

Questions About the Event?

Rabia New Square

Rabia Khan Harvey

Senior Learning & Development Manager, Academic Impressions

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