Speechwriting for Your Institution’s Leaders: Why Speeches Fail

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BEFORE WRITING ANY SPEECH FOR AN ACADEMIC LEADER

Speechwriter and policy analyst Chuck Toney suggests 2 crucial preparatory steps that can make all the difference between boring and compelling speeches:

  • Identify the speaker's strategic messages
  • Identify the speaker's unique voice

For specific examples, please listen to this free podcast from Chuck Toney and Academic Impressions:


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