When a Crisis Occurs: The President as Spokesperson

Campus in Crisis: Image of red "Emergency Pull" button
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At a recent Chicago-area panel of crisis communications experts – a panel attended by media relations professionals from local higher education, government, and business entities – one of the top five questions presented to the experts was: When should your president serve as a spokesperson during a crisis, rather than your chief communications officer?

We reached out to one of the panelists for an in-depth answer. The panelist is crisis communications expert Cindy Lawson, the vice president for public relations and communications at DePaul University.

Lawson offers the following advice.

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