When a Crisis Occurs: The President as Spokesperson

Campus in Crisis: Image of red "Emergency Pull" button
Member Exclusive

At a recent Chicago-area panel of crisis communications experts – a panel attended by media relations professionals from local higher education, government, and business entities – one of the top five questions presented to the experts was: When should your president serve as a spokesperson during a crisis, rather than your chief communications officer?

We reached out to one of the panelists for an in-depth answer. The panelist is crisis communications expert Cindy Lawson, the vice president for public relations and communications at DePaul University.

Lawson offers the following advice.


We hope you’re enjoying this read. The full text of this article or report is complimentary for Academic Impressions members. to read it!

If you're signed up to receive our Daily Pulse, but your institution does not have an active membership, you won't have access to this article.

FIND OUT ABOUT MEMBERSHIP:

An Academic Impressions membership provides multiple users on your campus with unlimited access to exclusive reports, research briefs, hundreds of free webcasts and online trainings, and discounts on conferences. Learn more about membership and get unlimited training and reading for you and your team today.