Busting Myths Around Your Market Position: Making Data-Informed Decisions
Is your market position supported by data or by anecdotes? The reality is that a surprisingly large number of institutions still work from the latter when defining their brand in a competitive landscape. Your institution might boast qualities such as: “academic excellence,” “diversity,” or “career readiness,” but would your students agree? With a data-informed understanding of your market position, you can start to break from this “sameness” and capitalize on what truly makes your institution or program unique. Join us for this webcast and learn what data you need to conduct a comprehensive market analysis that will ultimately inform your market position. You’ll learn where and how to access this data, and how to use it to make better informed decisions related to strategic enrollment planning, new academic program planning, or institutional endeavors.
