Is your shop interested in developing your own crowdfunding initiative, but unsure how it will complement your current advancement strategy? Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for:
Acquiring new donors
Updating alumni contact information
Re-engaging lapsed donors and identifying their philanthropic interests
Serving faculty and students in their most pressing needs
Being able to integrate a crowdfunding initiative into your overall strategy is crucial to any successful effort. Join us online to learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.
Who should attend?
This online training will help advancement professionals, especially those in annual giving, alumni relations, marketing, and communications, understand how to launch a crowdfunding initiative on their campus.
Agenda
Institutional Context and Background
Integration into Overall Advancement Strategy
Identifying connections to fundraising goals
Student philanthropy considerations
Determining a leadership team
Counting gifts and donors
Launching a Crowdfunding Initiative
Selecting a vendor
Integration with your fundraising database
Ensuring pilot projects’ success
Ongoing Management
Recruiting and selecting projects
Marketing to alumni and donors
Stewardship
Looking Ahead
Identifying donors’ interests and future solicitations
