Launching a Crowdfunding Initiative

Last updated November 19, 2014

Course Length

1h 12m

Last Updated

November 19, 2014

Launching a Crowdfunding Initiative

Last updated November 19, 2014


Is your shop interested in developing your own crowdfunding initiative, but unsure how it will complement your current advancement strategy? Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for:

  • Acquiring new donors
  • Updating alumni contact information
  • Re-engaging lapsed donors and identifying their philanthropic interests
  • Serving faculty and students in their most pressing needs

Being able to integrate a crowdfunding initiative into your overall strategy is crucial to any successful effort. Join us online to learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.

Who should attend?

This online training will help advancement professionals, especially those in annual giving, alumni relations, marketing, and communications, understand how to launch a crowdfunding initiative on their campus.


  • Institutional Context and Background
  • Integration into Overall Advancement Strategy
    • Identifying connections to fundraising goals
    • Student philanthropy considerations
    • Determining a leadership team
    • Counting gifts and donors
  • Launching a Crowdfunding Initiative
    • Selecting a vendor
    • Integration with your fundraising database
    • Ensuring pilot projects’ success
  • Ongoing Management
    • Recruiting and selecting projects
    • Marketing to alumni and donors
    • Stewardship
  • Looking Ahead
    • Identifying donors’ interests and future solicitations
    • Student giving