Learn how a day of giving can encourage giving to your institution in a more compelling and urgent way. You will learn how to develop a day of giving from concept and launch to follow up. Session one will cover pre-planning, collaborating across campus, and executing a day of giving. Session two will cover gift processing a large influx of gifts and stewarding new and repeat donors to ensure retention.
“This webcast offered practical and useful advice on implementing a day of giving. The presentation was clear, informative, and something that could be scaled to a number of institutions – large or small.”
– Dayna Carpenter, Director of Annual Giving, UMBC
Who should attend?
Advancement and alumni relations professionals, particularly those working on annual giving, will learn how to develop a day-of-giving event to drive unrestricted giving and re-energize donors.
Agenda
Session 1 : Planning and Executing
Learning Outcome: After participating in this online training, you will be able to design a day of giving at your institution.
Institutional Indicators and Keys to Success
Overview and background at Bucknell; psychology of a day of giving
How to choose the type of structure that adapts to your institution
Institutional infrastructure needs
Pre-Planning and Timeline
Developing goals, strategy, and outcomes for your needs
Securing and managing challenge/matching gifts
Developing buy- in
Volunteer training and management
Day-of Execution
E- blasts
Social media
Phone program
Giving officer outreach
Real-time gift recording, reporting, and recapping
Successes
Statistics from each of their annual giving days
Maintaining readiness and momentum
Concerns
Change in giving behaviors
Shift in appeal
Challenge fatigue
Future Strategies
Changing communication, surprise element
Payment options – PayPal, Apple Pay, etc.
Adding dollar incentives on top of participation incentives
Resources
Detailed giving day planning timeline
Volunteer management samples
Session 2 : Gift Processing and Stewardship
Learning Outcome: After participating in this online training, you will be able to better plan for your giving day gift processing and steward donors.
Partnering Across Campus
Collaborating with communications
Proactive preparation with gift processing
Partnering annual giving and advancement services
Payment platforms
Deciding on Gift Allocations
Cross-campus allies
Day-of support
Donor Relations and Stewardship
Stewardship of a wide variety of gifts
Donor relations for these unique donors
Examples to ensure donor retention
Volunteer management
Other Post-Event Follow-Up
Public stewarding and communications
Customizing communications for these donors
Resources
Comprehensive list of higher ed giving days, with websites and statistics
Additional Resources
Each session registration comes with a packet of resources that will help you plan and execute a giving day on your campus.
